RRP LeadMetrix Insights Manager

Gefunden in: beBee S CH - vor 4 Wochen

Geneva, Schweiz JT International AG Dagmersellen Vollzeit

 

 

 

 

 

 

Title:  RRP LeadMetrix Insights ManagerJob ID:  92874 Country:  Switzerland City:  Geneva Professional area:  Marketing Contract type:  Permanent Professional level:  Experienced Location: 

Geneva, GE, CH, 1202

 

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running. 

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

 

 

RRP LeadMetrix Insights Manager

 

 

Position purpose:

 

The RRP LeadMetrix Insights Manager plays a key role to bring relevant consumer-related indicators at the core of the steering equation for whole JTI. He/she's accountable & responsible for the strategic set-up & successful  global deployment of the LeadMetrix platform, a global initiative aimed at enhancing consumer insights and driving strategic decision-making within the organization. By understanding consumer preferences, behaviors, pain points, the organization will tailor its propositions and experiences to better meet customer needs, thereby continuously enhancing satisfaction, loyalty, and retention. Ultimately, the goal is to empower the organization with the necessary tools, knowledge, and resources to leverage consumer insights effectively, drive business growth, and maintain a competitive edge in the market.

 

 

What will you do – responsibilities:

 

  • Evolve the current KPIs framework towards a holistic, consumer-centric, simplified, elevated overview, focusing and connecting relevant indicators to track consumers' feedback & satisfaction in a clear, consistent, actionable way.
  • Establish and safeguard global survey principles, encompassing metrics, touchpoints, and questions utilized in consumer research endeavors. This entails crafting comprehensive guidelines to harmonize governance & process of conducting surveys across various markets and regions, adapting to local specificities & business needs, ensuring consistency and reliability in data collection methodologies.
  • Establish a solid, clear and actionable global consumer KPIs strategy, to foster consumer-centricity, focusing on the most valuable metrics to maximize consumer understanding, aiming to continuously improve our brand propositions & experiences.
  • Set simple harmonized definitions & methodologies to efficiently collect and continuously compare data globally, generating valuable actionable insights. Lead the process of defining targets, governance models and improvement strategies, if required, across markets and regions.
  • strategically guide the development of one global platform used across markets and regions to systematically understand & address adult consumers' feedback, continuously enhancing our strategy, products and consumer experience. Act as the global guardian of the platform concerning how data is gathered, which questions are being asked and what touchpoints are being monitored to ensure consistency across markets and regions, enabling flexibility for effective implementation.
  • Support the rollout of LeadMetrix across globally, prioritizing, supporting, and guiding teams throughout the process. Ensure consistency and relevance with overarching business objectives and strategic priorities. Support markets preparation for LeadMetrix pilots & implementation.
  • Foster a culture of true consumer empathy within JTI, generating true valuable consumers stories to nurture JTI strategy & marketing programs.
  • Continuously provide the real voice of adult consumers, comprehending their feelings, emotions, frustrations behind their actual behaviors, and concretely acting upon them. 
  • Continuously empower the  Consumer Experience KPIs team to evolve its mindset and way of working towards a solid ONE Team spirit, promoting high level of engagement, motivation and collaboration across diverse working squads, cultures and personalities.


Who are we looking for – requirements:

 

  • Bachelor's degree in Marketing and/or Business Administration. Specialization and/or master degrees related to Consumer Behavior Science or Data Science are considered as a plus
  • Preferably 8+ years with a proven track record of building global insights generation capabilities and overseeing end-to-end insights generation processes.
  • Proficiency in data analysis tools & techniques, including statistical analysis and data visualization are considered as key requirements
  • Experience in consumer experience and brand marketing are considered as a plus.
  • Proven leadership skills with the ability to inspire and motivate teams, fostering a culture of innovation and continuous improvement
  • Strong conceptual and analytic skills allowing to shape and govern consumer experience and touchpoints management frameworks
  • Deep experience in strategy definition and target setting for consumer experience programs
  • Background in project management and planning for global rollout and implementation of programs at scale
  • Strong relationship building skills facilitating interactions with stakeholders across seniority levels
  • Values to work in a team where positive energy, openness and trust is key
  • Ability to adapt rapidly to change at ease to work in a dynamic and agile environment that is fast paced

 


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