Junior Brand Manager RARE

vor 1 Woche


Baar, Schweiz Campari Schweiz A.G. Vollzeit

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over premium and super premium brands, marketed and distributed in over markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns plants worldwide and has its own distribution network in countries, and employs approximately 4, people.

Shares of the parent company Davide Campari - Milano are listed on the Italian Stock Exchange since 1. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The resource will be part of the consumer marketing team and will be in charge of supporting Marketing and Customer Marketing activities related to our RARE portfolio, reporting directly to the Senior Brand Manager Spirits and in close collaboration with the Brand Ambassadors and CCM team members. RARE aims to unlock and accelerate the growth potential of a select range of super-premium and above brands and individual expressions in Switzerland, by creating a bespoke business and brand building model. With an increased strategic focus on the development of dedicated capabilities and tools, the ultimate objective is to establish long-term value and growth for this offering. In this endeavor, the Group has established a dedicated marketing and sales team in order to define and implement a new brand building and commercial strategy and model for the future of the super-premium & above portfolio.

Key Activities & Responsibilities

The resource will deal with the following main activities:

Coordination and controlling of the marketing activities for the RARE portfolio (consumer and trade marketing) applying a brand-building approach based on consumer and market needs and taking full ownership of the assigned projects (project plan, execution, reports, analysis)

Support the brand management in further developing the RARE business with innovative ideas and novel approaches

Collaborate closely with the RARE sales teams on specific market request, such as customer presentations and customer requirements and POS activations

Support in the organization of B2C and B2B events in all aspects from strategy definition to execution

Participation in consumer-advertising plans development including brand positioning review and media strategy

Analyze market and consumer data and make recommendations to the management, incl trend analysis

Sourcing of marketing/communication/POS materials in line with the brand guidelines, given the necessities of the brands within the operational marketing spectrum in the market

Support to the management of agencies and partners (incl development of briefs, challenge of agency proposals et al.)

Active participation and contribution to the local marketing community

Key Relationships

Internal: Consumer Marketing, CCM, Sales and Finance local teams, Logistics team

External: Consumers, Agencies, Commercial Partners

Education/Professional Qualifications

University Degree in Marketing and/or Business

Post-degree/master specialization is a plus

International experience is a plus

Languages: Fluency in English and German – French basic to intermediate and Italian is a plus

Project management experience

Proficiency with Microsoft Office

Key competences and traits

At least 1-year of professional experience in a marketing department or consulting

Experience in consumer goods or luxury industry knowledge is a plus

Passion for the spirits universe and high-end products with heritage

Strong team player with adaptive mindset

Excellent relational and communication skills

Strong entrepreneurial attitude with strong proactivity

Self-motivated, able to work independently

Strong problem solving skills with data-based mindset

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .



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