Perfume E-Business – Europe

vor 2 Wochen

Neuchâtel, Schweiz Bulgari Vollzeit

Position

In order to strengthen our Europe & Africa E-Business team based in Neuchâtel, we are recruiting as of August 2024 a talented :

Perfume E-Business – Europe & Africa

(6 months Maximal Duration Contract for a maternity leave replacement)

Reporting to the E-Business Europe & Africa Manager, you work closely with her to coordinate digital marketing & commercial efforts geared to elevate the brand, grow business, increase customer engagement, promote products and optimize the online experience. In this role, you manage the implementation and development of marketing and commercial plans to fulfill the e-business vision and strategy, achieving sales and door productivity goals while contributing to Brand Elevation.

Accountabilities

Strategy, negotiations support & tools

You actively contribute to the e-business strategy definition for the region, managing and developing tools for deploying this strategy (Masterfile, guidelines, toolbox) and supporting the Area Sales Managers in successfully driving the negotiations with retailers. You contribute to the creation of the master trade plan for online retailers and ensure brand compliance and efficient e-merchandising through frequent e-stores visits. You suggest, develop and implement digital projects to elevate the online brand image and Customer Experience.

Marketing & Content Management

You contribute to the definition and implementation of the e-Go-To-Market strategy for the area, while being in full compliance with the long-term vision and strategy of the Perfume Business Unit ensuring execution excellence.

You define and implement e-trade plans in full coordination with Area Sales Managers and marketing teams, pushing boundaries to further elevate client experience and conversion.

You manage the adaptation and execution of online content, set guidelines, and follow up with the Area Sales Managers and partners. You support the diffusion of our brand content across all partners and work on technological improvements to streamline the process.

Additionally, you optimize the product portfolio offering and online presentation.

Partners & relationships

You work with various internal and external partners :

You define an efficient e-trade strategy and manage the marketing budget You focus on investments to drive conversion and fully comply with brand elevation You lead marketing activations and drive the implementation of digital campaigns You make sure e-retailers network is fully compliant with our Image

Reporting & innovation

You manage a monthly business review and monitor both indirect and direct business digital KPIs. You track and measure program effectiveness, making recommendations and taking corrective measures as necessary, as well as identify best cases. In a spirit of continuous improvement, you scout the latest technologies and innovations to identify solutions that Bvlgari could implement to enrich the User Experience. Additionally, you lead a competition and KCP watch to feed and challenge our network of partners.

You share best practices, experiences and e-retail knowledge with internal and external stakeholders to ensure coherence, economies of scale, and the re-application of best practices among e-retailers.

Profile

Holding a university degree in Marketing, Finance, or Business, you have at least 3 years of experience in e-commerce and digital marketing. With a business mindset, you have a strong appeal for digital, innovation and customer experience.

Dynamic and proactive, you like to work in an organized and timely manner and have the sense of priority. You are known for your excellent analytical skills and can be defined as action oriented. Thanks to your good interpersonal skills and team spirit, you can easily collaborate with all partners.

Finally, you master MS Office (Advanced Excel and PowerPoint) and have an excellent English level.

La Maison

Founded in 1884, Bvlgari’s name has today become emblematic of Italian excellence. Perfectly blending tradition and modernity, Bvlgari uses its rich history to inspire audacious designs and produce truly colorful creations making us unique. Part of LVMH group, from our roots in jewelry and watches, we reinvent ourselves constantly with passion and effervescence never stops at Bvlgari Parfums. We lead the way to the unexplored world of High Perfumery. We push the boundaries of the industry, blurring the lines between perfumes and jewels.

We strive for magnificence and Joy, craftsmanship and generosity are the chemistry of everything we do. #CraftTheFuture

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