Sr. Global Product Marketing Lead
vor 4 Wochen
Position Summary
Global Product Marketing Lead – Digital Implantology (CCS) is responsible for driving the market expansion and commercial success of Straumann Digital Implantology – a diverse portfolio comprising surgical treatment planning software, patient-specific design services and integrated digital dentistry workflows, including Straumann coDiagnostiX and Smile in a Box. This position will play a key role in driving the next generation of Straumann digital solutions, supporting the long-term strategic aspirations of the fast-growing CCS business.
The Global Product Marketing Lead - Digital Implantology will lead commercialization of this exciting market opportunity by developing go to market strategy, business models and value propositions for the different customer segments, collecting voice of customer (VOC) and voice of market (VOM) and liaising with the group’s business units, brands and other stakeholders in a fast moving, high growth, matrix organization. The role will focus on commercialization and will collaborate with a team of experienced colleagues in product management, sales and marketing from several business units and regions in a highly collaborative effort to grow Digital Implantology adoption exponentially.
This newly created position reports to the Head of Product Marketing – CCS. The role is global in scope, based in Basel, Switzerland, and requires significant presence in the countries with approximately 20-30% travel required.
Main Tasks and Responsibilities:
Develop and implement go to market strategies for different market segments including General Practitioners, Specialists, Dental Service Organizations and Universities Create and implement new business models to lower barriers to entry and drive market penetration, long term profitability and connect customers to the Straumann platform Co-develop value proposition, sales- and marketing plans, campaigns and selling tools Lead and manage voice of customer (VOC) and voice of market (VOM) activities Collaborate with a wide group of internal and external stakeholders concerning product launch, development and commercialization Develop and maintain domain expertise on new technologies and intelligence on market development and competitive landscape Lead and be accountable for the commercial readiness of new product / feature launches for your portfolio, in collaboration with an extended supporting team. Drive close collaboration with colleagues in various global subsidiaries to develop country-specific commercialization strategies and share best practices.
Education and Experience:
Bachelor or Master’s degree in life sciences, engineering or business. Minimum 5 years total professional work experience Minimum 3 years’ experience and proven success in product management Minimum 3 years’ experience in the medical device or dental industry Extensive knowledge and understanding of digital solutions in dentistry Experience in managing product development projects from concept to launch preferred Fluent in English; other languages are an asset Comfortable with up to 20-30% travel
Personal Attributes and Cultural Fit
Energetic, commercially-savvy team player and problem-solver with an entrepreneurial can-do spirit and strong resilience Excellent business acumen and proven execution abilities Builds trust and collaborates easily with a diverse set of stakeholders across business units and regions in a matrix environment Highly organized and comfortable taking ownership of multiple workstreams at once High integrity, ethics, and personal values; dedication to Straumann Group’s culture Strong player-learner and continuous improvement mindsetAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Employment Type: Full Time
Alternative Locations: Switzerland : Basel
Travel Percentage: 0 - 20%
Requisition ID: 13998
SaveEqual Opportunity and Affirmative Action Employer (US applicants only)
Straumann Group is an equal opportunity employer and will not discriminate against any employee or applicant for employment on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national origin, age, veteran status, or disability unrelated to job requirements. Straumann Group will take affirmative action to ensure that qualified applicants are employed and that employees are treated without regard to their race, age, color, religion, sex, sexual orientation, gender identity, national origin, veteran and disability status. In compliance with U.S. Department of Labor Executive Order 11246, Section 503 of the Rehabilitation Act, and Section 4212 of the Vietnam Era Readjustment Assistance Act, Straumann Group has developed and maintains an affirmative action program and plan.
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