Senior Insights Manager
Gefunden in: Talent CH C2 - vor 2 Wochen
No Relocation Assistance Offered
# 156565 - Therwil, Switzerland, Switzerland
Main Purpose of the role:
The Senior Insights Manager will have primary accountability for:
Development of insights to drive health care professional program across Colgate Europe through deep audience understanding
Build strong capabilities in health care professional research and linking to measurement and analytics of health care professional activities
Leveraging health care professional insights in business decision-making and strategy development to achieve business goals of growth and profit
Key Responsibilities:
Build holistic understanding of health care professionals and influencers for key CP categories including audience identification and consistent approach to advocacy/ experience journeys Understand under-unmet health care professional-patient needs today as well as trends and foresight relevant for the audience and guide business growth opportunities that emerge Inform and guide creation of content for health care professionals as part of integrated brand experience as well as relevant media choice-channels Understand CP equity among relevant audience both as “brand” and “customer” Build measurement framework for health care professional activities to understand performance and guide investment choices Ensure health care professional and consumer understanding is linked to inform best possible strategic choices Support leveraging of health care professionals across categoriesCritical Experience:
At least 10 years' experience in Insights and Analytics gained either client side or agency side including international roles
Direct experience in Consumer Health, Pharma or “Professional-centric” FMCG insights and analytics roles
A deep understanding of key insights methodologies (Quant-Qual, Journeys, Digital) and experience in Measurement (Pharmacy Tracking) and analytics methodologies (econometrics...) and a clear understanding of the capabilities of various techniques
Demonstrated ability to build successful and effective partnerships, and influence stakeholders and decision making at all levels of a global organization
Skills/competencies:
Demonstrated ability of business value creation through application of Insights and Analytics Demonstrated ability to tell insightful stories and identify opportunities for growth through synthesis of multiple data points and insight Genuinely curious and self-motivated; ready to solve stakeholder problems through creative research and analysis Outstanding communication skills and presence, both in large meetings and day-to-day consults with internal clients and senior executives Highly organized in a highly complex environment Ability to work with people across functions and organizational levels, and also remotelyThe Person:
Caring, inclusive and courageous
A self-starter - action and results oriented
Will exhibit excellent judgment and have relentlessly high standards
Why Join?
Often referred to as “the biggest small company or smallest big company”, this anecdote gives an insight into Colgate Palmolive’s collaborative and supportive culture which is reflected in its outstanding record for talent retention. The timing to join Colgate is particularly exciting as it is at a critical point in its transformation of merging the analytics and insights functions. There is scope for inventiveness and a real chance to stand for what one believes in - as well as exceptional long term career opportunities at a regional and global level. The location of Colgate’s HQ in Basel, Switzerland offers a healthy, outdoor lifestyle with easy access to the rest of central Europe
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