Associate Director Integrated Marketing

Ever wondered how your skills and unique background could impact the world of tomorrow? Join our Global Marketing team and bring your passion and talent to work. 
 

Associate Director Integrated Marketing 

Männedorf, Switzerland

Your contribution 

As Associate Director of Integrated Marketing, you will spearhead the development of a comprehensive global strategic marketing plan and ensure its seamless execution. Collaborating closely with product and application management teams across all business units, as well as regional organizations, you will define marketing priorities, allocate budgets, and set timelines for internal and external marketing initiatives aimed at achieving commercial objectives. This management-level role also entails leading and mentoring a team of Marketing Managers.

Responsibilities will include 

Develop a global strategic marketing plan in collaboration with Product Management and Regional Leadership, and oversee its implementation in alignment with overarching business goals, resources, and budgets. Lead go-to-market processes and guide cross-functional teams through new product and solution launches to ensure global alignment and immediate commercial success. Define and execute global marketing campaigns within predefined timelines and budgets, ensuring strict adherence to Tecan's global brand guidelines for all marketing collateral. Monitor key marketing and campaign performance metrics, conducting regular reviews at both global and regional levels, and driving improvements based on lessons learned. Work closely with Internal Communications and regional leadership to effectively disseminate commercial and marketing updates among the global sales and applications teams. Provide consultancy to business units on top-tier marketing strategies and customer advocacy programs, while supporting the development of marketing competencies across the organization. Stay abreast of industry and marketing communication trends, bringing innovative approaches to marketing campaign execution. Proactively manage the network of external partners and agencies to ensure the smooth and timely execution of marketing campaigns and initiatives. Foster teamwork and collaboration across different business units, promoting synergy and the exchange of best practices.

Your background

We’re not just looking for hard skills: We’re looking for people who bring their passion and talent to work.

Extensive experience in the Life Science, Diagnostics, or Medical Device industry, preferably within an international setting. 10 years of experience in marketing roles, with at least 3 years in a leadership position.  A broad range of marketing expertise, including strategic marketing, campaign development and execution, customer advocacy programs, digital marketing, sales force enablement, global events, etc. Track record in building marketing organizations that drive business growth through strategic planning, disciplined execution, and agile operating model.  Strong leadership and coaching skills to develop talents and build marketing capabilities across the organization.  Excellent English skills are a must. German or any other language would be an asset. Creative and able to inspire others to go an extra mile to achieve excellence in marketing and customer communications.  Willingness to travel 20-30%.

What makes working at Tecan unique 

The chance to make it count and to have an impact on the world of tomorrow Working in an international and diverse environment  The chance to grow your career within the company Feel empowered by our strong and unique company culture  Comprehensive compensation and benefits package

Join Tecan, a great place to work Read about our recent certification from .

We’re looking forward to receiving your application online. Please submit your CV or resume (w/o picture and w/o cover letter, reference letters and diplomas are optional).

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