Head of Marketing and Communications

vor 2 Wochen

Geneva, Schweiz MKS PAMP Vollzeit
MISSION

As the Head of Marketing and Communication, you will lead globally the strategic development and execution of comprehensive marketing, communications, and branding strategies. Your mission will be to elevate our standing in the Precious Metals Refining, Trading, and Minting sectors by enriching our corporate identity and product branding. You will ensure that our regional and global marketing efforts are consistent across all regions and tailored to meet each customer segment's needs. Your role will extend to fostering synergies with regional sales teams, ensuring that marketing strategies are seamlessly integrated and fine-tuned to the specific regional market dynamics. You will manage public and media relations and deploy expert crisis management tactics to safeguard MKS PAMP's integrity and reputation. This position is about shaping the future of our company as a cost-effective differentiator in the global precious metals market,  ensuring that our reputation for excellence is maintained over the long term.

MAIN ACTIVITIES AND RESPONSIBILITIESStrategic Development & Execution
  • Develop, implement, and lead a global and comprehensive marketing, communication, and branding strategy aligned with the company’s vision.
  • Collaborate with the business to align marketing tactics and planning with strategic goals.
  • Coordinate and collaborate with regional sales teams to adapt marketing strategies to specific regional market dynamics
  • Ensure alignment of communication and branding strategies, emphasizing our commitment to superior customer experience.
  • Stay updated on the industry and relevant trends in the industry.
Brand Management
  • Manage, maintain, and elevate MKS PAMP's corporate identity and product branding to enhance its standing in the precious metals sectors.
  • Develop and execute targeted marketing campaigns and initiatives to increase brand recognition within MKS PAMP’s target markets. 
  • Ensure consistent brand messaging across all platforms and touchpoints, reinforcing the company’s reputation for excellence.
  • Collaborate with the HR department to develop strategic employer branding.
Communication
  • Manage all aspects of public relations, including media outreach, to enhance MKS PAMP's visibility and position as a leader in the industry.
  • Develop and maintain strong relationships with key media outlets, influencers, and stakeholders and promote MKS PAMP thought leaders across national & international media.
  • Lead the preparation of press releases, statements and background information research, factsheets, and speeches.
  • Contribute to an effective internal communication strategy that ensures all employees are informed, engaged, and aligned with MKS PAMP’s mission, values, and strategic objectives.
  • Manage internal and external communication and social media platforms.
Crisis Management
  • Develop, implement, and maintain a comprehensive crisis and governance framework.
  • Implement monitoring tools and processes to prevent crises. This includes media monitoring, sentiment analysis, and stakeholder feedback channels.
  • Activate the crisis communication plan promptly upon detection of a potential crisis. 
  • Provide internal and external stakeholders with clear, accurate, and timely information. 
  • Coordinate closely with other departments, especially compliance, legal, operations, and executive leadership, to ensure a common and effective response.
Team Management and Leadership

  • Lead and direct the Marketing department, including digital marketing, advertising, communications, and external agencies/freelancers. 
  • Lead the Marketing team and foster a culture of collaboration, ensuring sales and marketing teams across our businesses collaborate effectively.
  • Promote a culture of innovation, encouraging new ideas and approaches to achieve marketing excellence.
Performance measurement and reporting
  • Monitor key marketing metrics (such as CAC, NPS, and CLV) and reports using data to drive decisions and to ensure the most efficient use of resources
  • Manage the budget in line with the marketing and corporate strategies.
  • Ensure a high ROI on marketing investments through careful planning, execution, and continuous improvement.
  • Regularly measure and assess the company’s brand awareness levels through market research, social media analysis, and other relevant tools.
REQUIRED EDUCATION AND EXPERIENCE
  • Bachelor's degree in marketing, Communications, Business Administration, or a related field. A master's degree is highly preferred.
  • Minimum of 10 years of experience in marketing and communication leadership roles or a similar role;
  • Experience working in the commodities sector, preferably in the Metals and Mining industry;
  • Extensive experience in stakeholder management, public relations, and media outreach, with a strong network of media contacts.
  • Proven competence in crisis management and ability to maintain composure and make sound decisions under pressure.
  • Solid experience in working and collaborating with top management, NGOs, professional associations, and the media.
QUALIFICATIONS AND SKILLS
  • Exceptional leadership and people management skills, capable of motivating and guiding a team towards achieving strategic objectives.
  • Strong analytical skills, with the ability to interpret market data and metrics to drive marketing strategies and decisions.
  • Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and persuasively.
  • Strategic thinking and problem-solving skills, with a knack for identifying opportunities for growth and innovation.
  • High level of creativity and innovation in developing marketing strategies and campaigns that engage and captivate target audiences.
  • Proficiency in marketing technology and tools, including digital marketing platforms, and analytics software.
  • Cultural sensitivity and the ability to adapt marketing strategies to different regions and markets
  • Resistance to stress and time pressure.
  • Ability to convince without authority.
  • Excellent organizational skills and attention to detail.
  • Sense of responsibility and initiative and ability to work autonomously.
  • Highly adaptable and resilient, able to navigate the challenges and opportunities of a rapidly evolving market.
  • Ethical and transparent, with a strong commitment to integrity and corporate responsibility.
  • Collaborative mindset, able to work effectively across departments and with external partners to achieve common goals.
  • Proficiency in spoken and written English is required; Ability in spoken and written French and Italian would be highly regarded; knowledge of other languages an asset.
  • Swiss or EU national or holder of a valid Swiss working permit. 

  • Head of External Communications

    vor 3 Wochen

    Geneva, Schweiz Union Bancaire Privee Vollzeit

    Head of External Communications Description Union Bancaire Privée (UBP) is one of the largest family-owned private banks in the world. But what makes UBP really unique is its corporate culture, which combines modernity and tradition. Although UBP was founded in 1969, its origins can be traced back to the 17th century and the start of a long...

  • Head of Cross-Media

    vor 2 Wochen

    Geneva, Schweiz TVZ Vollzeit

    Job Vacancy:  Head of Cross-Media - ICRC Location:  Geneva, Switzerland Closing Date: 22nd May 2024 Context The Head of Cross-Media is a senior management position within the communication division at ICRC headquarters in Geneva. Together with other communication leaders, the postholder will play a key role in implementing the...

  • Head of Stakeholder and Staff Engagement

    vor 3 Wochen

    Geneva, Schweiz World Economic Forum Vollzeit

    (executive level position within the Global Communications Group) The World Economic Forum, committed to improving the state of the world, is the international organization for public-private cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas. The Global...

  • Head of Product

    vor 3 Wochen

    Geneva, Schweiz Mina Foundation Vollzeit

    We’re seeking a Head of Product who can navigate the interdisciplinary tradeoffs that come with using cryptography and zk-Snarks, a novel technology in the world of blockchains, to build decentralized computing systems that put people back in control of their digital lives.Mina Foundation is a public benefit corporation serving the Mina Protocol, the...

  • Specialist, Programming and Communications

    Vor 6 Tagen

    Geneva, Schweiz FORUM MONDIAL DE L'ECONOMIE Vollzeit

    The World Economic Forum is the International Organization for Public-Private Cooperation, engaging the foremost leaders of society to shape global, regional and industry agendas. The Forum’s Centre for Energy and Materials (CENMAT) serves as the multi-stakeholder and cross-industry platform that enables building new coalitions and delivering cutting-edge...

  • Specialist, Programming and Communications

    Vor 7 Tagen

    Geneva, Schweiz World Economic Forum Vollzeit

    The World Economic Forum is the International Organization for Public-Private Cooperation, engaging the foremost leaders of society to shape global, regional and industry agendas. The Forum’s Centre for Energy and Materials (CENMAT) serves as the multi-stakeholder and cross-industry platform that enables building new coalitions and delivering...

  • Head, Reputation and Brand Management, Global Communications Group

    vor 3 Wochen

    Geneva, Schweiz World Economic Forum Vollzeit

    The World Economic Forum, committed to improving the state of the world, is the international organization for public-private cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas. The Global Communications Group is the central Forum team dedicated to...

  • Specialist, Programming and Communications

    vor 4 Wochen

    Geneva, Schweiz FORUM MONDIAL DE L'ECONOMIE Vollzeit

    The World Economic Forum is the International Organization for Public-Private Cooperation, engaging the foremost leaders of society to shape global, regional and industry agendas. The Forum’s Centre for Advanced Manufacturing and Supply Chains’ mission is to support the transformation of manufacturing industries and supply chains to drive innovation and...

  • Head of Finance

    Vor 6 Tagen

    Geneva, Schweiz Page Executive Vollzeit

    About Our Client Established in 1947, the International Organization for Standardization (ISO) is a prominent non-governmental organization spanning 171 countries based in Geneva. ISO's mission is to foster global trade and collaboration by developing International Standards across various fields. With a vast portfolio of over 25,000 standards, ISO ensures...

  • Head of Finance

    vor 2 Wochen

    Geneva, Schweiz Page Executive Vollzeit

    About Our Client Established in 1947, the International Organization for Standardization (ISO) is a prominent non-governmental organization spanning 171 countries based in Geneva. ISO's mission is to foster global trade and collaboration by developing International Standards across various fields. With a vast portfolio of over 25,000 standards, ISO ensures...

  • Intern Marketing

    vor 3 Wochen

    Geneva, Schweiz Rothschild & Co Vollzeit

    About Us   Rothschild & Co is a leading global financial services group with seven generations of family control and a history of over 200 years at the centre of the world's financial markets. Our expertise, intellectual capital and global network enable us to provide a distinct perspective that makes a meaningful difference to our clients, communities...

  • Head of Finance and Administration

    vor 3 Wochen

    Geneva, Schweiz Michael Page Vollzeit

    The Head of Finance and Administration provides leadership to key organisational functions, including financial management, donor compliance, administration, HR and governance, working towards a collaborative and positive culture for the smooth functioning of the organization.Strategic and business operationsSupport the compilation of the annual workplan and...

  • Communication and Advocacy officer – Individual Contractor

    vor 13 Stunden

    Geneva, Schweiz United Nations Entity for Gender Equality and the Empowerment of Women (UN WOMEN) Vollzeit

    tendersglobal.net JOB DESCRIPTION Result of Service The ultimate result of services provided by an individual contracted to work for the Tehran Convention Secretariat includes: 1. Communication: • The Tehran Convention website is regularly updated and maintained, providing accurate and timely information to stakeholders. • Content across various...

  • Communication and Advocacy officer – Individual Contractor

    vor 13 Stunden

    Geneva, Schweiz United Nations Entity for Gender Equality and the Empowerment of Women (UN WOMEN) Vollzeit

    tendersglobal.net JOB DESCRIPTION Result of Service The ultimate result of services provided by an individual contracted to work for the Tehran Convention Secretariat includes: 1. Communication: • The Tehran Convention website is regularly updated and maintained, providing accurate and timely information to stakeholders. • Content across various...

  • Head of Education, Skills and Learning Mission

    vor 3 Wochen

    Geneva, Schweiz World Economic Forum Vollzeit

    The World Economic Forum’s Centre for the New Economy and Society (CNES) is the global platform for shaping prosperous, inclusive and equitable economies and societies that create opportunity for all. The work of CNES is described , and accelerates impact on five interconnected Missions, including Education, Skills and Learning As the Head of the ...

  • Head of IT Reservation and Inventory Platforms

    vor 3 Wochen

    Geneva, Schweiz MSC CRUISES Vollzeit

    JOB PURPOSE Reporting to the Chief Information Officer, the Head of IT Reservation and Inventory Platforms will manage IT services for all reservation and inventory management functions (Setup, Inventory Management, Itinerary Planning, Flight Management, Tour Operating, etc.). The jobholder will establish and maintain relationships with all relevant...

  • Head Of It Production

    vor 1 Woche

    Geneva, Schweiz Lhh Vollzeit

    For one of our clients a banking company in Geneva, we are recruiting an Head of IT Production who is open-minded and client-oriented, is passionate about his work, who believes in success and has a strong team spirit. Are you looking for you next challenging position? This opportunity is for you Responsibilities ; As an Head of IT Production your oversee...

  • Head Of Enterprise Architecture

    vor 2 Wochen

    Geneva, Schweiz Lhh Vollzeit

    For one of our clients a banking company, in Geneva, we are recruiting for a Head of Enterprise Architecture who is open-minded and client-oriented, is passionate about his work, who believes in success and has a strong team spirit. Are you looking for you next challenging position? This opportunity is for you Responsibilities : As a Head of Entreprise...

  • Head of IT Production

    Vor 4 Tagen

    Geneva, Schweiz LHH Vollzeit

    For one of our clients a banking company in Geneva, we are recruiting an Head of IT Production who is open-minded and client-oriented, is passionate about his work, who believes in success and has a strong team spirit. Are you looking for you next challenging position? This opportunity is for you! Responsibilities; As an Head of IT Production your oversee...

  • Head of IT Production

    Vor 2 Tagen

    Geneva, Schweiz LHH Vollzeit

    For one of our clients a banking company in Geneva, we are recruiting an Head of IT Production who is open-minded and client-oriented, is passionate about his work, who believes in success and has a strong team spirit. Are you looking for you next challenging position? This opportunity is for you! Responsibilities; As an Head of IT Production your oversee...