Senior Brand Manager
vor 3 Wochen
Das kannst du bewirken
Projekte und Kommunikationskampagnen auf Markenebene planst du selbstständig von der Organisation, der Budgetierung über die Umsetzung bis zur Nachbearbeitung und Erfolgsmessung. Du bist verantwortlich für die strategische Weiterentwicklung der Emmi-Dachmarke im Schweizer Markt und entwickelst das dazugehörige Produktportfolio weiter. Du bist im Lead für die weiteren Marken, die in unserem Team betreut werden und verhilfst den Marken so zu weiterem Wachstum. Du erarbeitest Innovationskonzepte für Dairy-Produkte und bereitest die Lancierung in Zusammenarbeit mit dem lokalen Marketing- und Sales-Team vor. In deiner Drehscheibenfunktion sprudelst du voller Ideen, magst neue Trends und bist die Ansprechperson für interne und externe Partner. Du übernimmst die personelle und fachliche Führung einer Person und vermittelst dein Brand Management Knowhow weiter.
Weshalb dir das gelingt
Du hast einen Bachelor- und/oder Masterabschluss mit Vertiefung in Marketing/Kommunikation oder eine höhere Berufsbildung und hast dich im Bereich Brand Management beruflich entsprechend weitergebildet. Du bringst mehrere Jahre praktische Erfahrung in einer ähnlichen Funktion im Brand- und/oder Category-Management, vorzugsweise in der FMCG-Branche, mit. Idealerweise verfügst du auch über Kenntnisse im Product Management. Du hast Erfahrung im Stakeholdermanagement auf unterschiedlichen Hierarchiestufen und bist stark im Projektmanagement. Du kennst dich in der Marktanalyse mit Nielsendaten und Absatzzahlen aus. Du verfügst über exzellente mündliche und schriftliche Kommunikationsfähigkeiten. ✉️ Du kommunizierst fließend auf Deutsch, und gelegentliche Gespräche auf Englisch bringen dich nicht aus der Ruhe. ️-
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