Performance Marketing Manager

vor 3 Wochen

Chiasso, Schweiz lastminute.com Vollzeit
Job Description

lastminute.com group is looking for a Performance Marketing Manager.

The SEM Manager will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across different brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using SA360, Google Ads, Bing Ads and other Performance Marketing products and tools.

Key Responsibilities 

  • Full ownership of performance for a specific market or product area
  • Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
  • Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
  • Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
  • Optimise accounts to target, management of roadmaps and ensuring timely delivery
  • Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
  • Establish new processes and improve existing campaigns with automation solutions
  • Support internal sharing of knowledge through training and coaching
  • Adherence of Performance Marketing best practice at all times
  • Develop your own product knowledge as tools/products evolve/change

Qualifications

Skills and Experience

Essential

  • 4 years in Performance Marketing, with a preferred focus on SEM
  • Excel skills: interpret and analyse big chunks of data from multiple sources
  • Dynamic person with analytical skills and a data-driven approach
  • Ability to leverage data to influence marketing decisions
  • Experience managing large budgets for Paid Search campaigns
  • Web analytics (e.g. Google Analytics, Webtrends etc)
  • Automated bidding (GoogleAds, SearchAds360, etc)
  • Intermediate German language

Desirable

  • Mysql, BigQuery
  • A/B test tools


Additional Information

What we offer

By joining our company, you will have the chance to:

  • Join a dynamic team in an inclusive-international environment
  • Grow thanks to the career journey and our internal mobility perspective
  • Work a shorter working week (36h), of which 4 hours on Friday morning
  • Manage your own schedule thanks to the flexible start and end of the working day
  • Get focus time for learning, development and deep work on Friday mornings
  • Work partially or fully remote according to local laws
  • Enjoy continuous training thanks to our company platform
  • Benefit from employee discounts on travel
  • Receive 2 days off per year for the purpose of volunteering
  • Get free snacks, hot drinks, water, beverages at our offices
  • Participate in amazing winter and summer corporate events
  • Welfare platform (Corporate Benefits) where you will find dedicated discounts with more than 1500 partners.

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