PR Director

Volunteer for a startup reinventing Fridays to be a force for good

Social Friday
reinvents the end of the workweek by transforming unproductive Friday hours into a global tradition of purpose, teamwork, and impact—connecting businesses, nonprofits, and communities through hands-on engagement.

Fridays are the least productive time of the week. Work slows down, focus fades, and hours are lost. Social Friday isn't just a project—it's a movement. A global tradition in the making that transforms the least productive hours of the week into moments of connection, impact, and purpose, where doing good becomes a habit. Beyond one-time events, Social Friday is designed to scale into a lasting global movement, embedding social impact into work culture and everyday life.

How It Works

A scalable platform connects businesses, NGOs, and volunteers, transforming Fridays into a global force for change through engagement, collaboration, and gamification. By integrating leaderboards, challenges, badges, and rewards, Social Friday keeps participation exciting and fosters a culture where social impact becomes part of the routine.

This isn't just about reducing disengagement. It is about transforming the way society, nonprofits, and businesses connect, creating a future where social impact is a shared responsibility, embedded into everyday life. Social Friday has the power to turn the least productive time of the week into the most meaningful, a global tradition, the Olympics of Giving Back.

Role (Volunteer, unpaid): PR Director

Role Description:
As PR Director, you will be the architect of Social Friday's public image. You'll design and execute global PR strategies, build trusted media relationships, and craft compelling narratives that strengthen our credibility and recognition worldwide. This is your chance to shape how millions experience Social Friday.

Key Accountabilities:

• Lead a
  global PR strategy
  positioning Social Friday as an innovative lifestyle movement.
• Create
  compelling narratives, press releases, and stories
  that inspire international audiences.
• Build and maintain strong relationships with
  media, influencers, and opinion leaders
  .
• Secure consistent coverage across major outlets to boost visibility.
• Collaborate with the
  CEO and Brand & Marketing Director
  to align PR with brand vision.
• Prepare and brief spokespeople for interviews and public appearances.
• Monitor global media trends and identify opportunities for Social Friday to join key conversations.
• Manage PR crises with professionalism, safeguarding our reputation.
• Drive PR for flagship projects including our
  Platform launch, Academy, Music Project, Fashion Collection, and TV "Project U?"
  .

Core Competencies

• Storytelling
  : Inspires and engages global audiences.
• Media Relations
  : Builds trusted partnerships with journalists and outlets.
• Strategic Communication
  : Aligns PR with mission and growth.
• Networking
  : Leverages global connections to amplify reach.
• Resilience
  : Navigates challenges with clarity and confidence.
• Results Orientation
  : Delivers visibility and trust-building outcomes.

Skills & Experience

Essential:

• Proven experience in global PR, media relations, or communications leadership.
• Strong international media network.
• Track record of securing international press coverage.
• Excellent writing, editing, and public speaking skills.
• Ability to manage campaigns end-to-end.

Desirable:

• Experience in non-profit, lifestyle, or social impact branding.
• Crisis communication and reputation management expertise.
• Cross-cultural communication experience.

Success Indicators

• International media coverage secured within 3 months.
• Regular presence in leading global outlets.
• Growth in brand credibility and recognition.
• High-quality press materials consistently delivered.
• Expanded media networks and partnerships.

Key Contacts

You'll work closely with:

• CEO
  – brand vision and spokesperson alignment
• Brand & Marketing Director
  – creative storytelling and campaigns
• Communication Lead
  – internal messaging alignment
• Event Lead
  – PR support for flagship events
• Global Ambassadors & NPO Leaders
  – local amplification
• Media partners, agencies, and journalists worldwide

Ready to shape a global lifestyle brand?

Apply now and help us make Social Friday a household name across the world.

Time Commitment:
Volunteer 4-6 hours per week for 6+ months remotely

If you want to make change, apply to volunteer with Social Friday