Marketing Manager Rare Tumors

Vor 5 Tagen

Zug, Zug, Schweiz The businesses of Merck KGaA, Darmstadt, Germany Vollzeit

SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.

At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.

Your role:

  • Develop and implement comprehensive marketing and communication strategy and brand plan to effectively enhance treatment visibility and adoption within country, in collaboration with global marketing team and local field team
  • Adapt, translate and develop localized messaging & omnichannel campaign contents ensuring alignment with global strategy and local market requirements
  • Support launch readiness activities and continuously shape country-specific marketing strategy incorporating consolidated insights from market research and internal teams
  • Drive awareness campaigns targeting HCP referral networks as well as patients
  • Conduct market research & collect relevant insights to identify local market requirements, considering trends and competitors
  • Collaborate cross-functionally providing product knowledge, marketing materials, and training sessions to effectively position products towards external stakeholders
  • Steer and support local patient support activities by internal teams or external vendors for patient education and treatment support
  • Manage the marketing & local patient support program budget for assigned products, ensuring effective resource allocation
  • Plan and implement local presence at congresses, symposia and other relevant stakeholder events in cross-functional collaboration
  • Ensure compliance of marketing activities with local regulations and industry standards, working closely with legal and regulatory teams

Who you are:

  • 5+ years experience in marketing or other relevant role in the rare oncology or closely related rare disease pharmaceutical industry
  • Launch experience required, previous sales experience beneficial
  • Deep knowledge of the local healthcare system
  • Strong analytical skills to interpret market data and research findings to inform strategic decisions
  • Sound project management skills with ability to manage complex requirements, prioritize and execute
  • Excellent communication and presentation skills with ability to engage effectively with diverse stakeholders
  • Strong sense of urgency and proven ability to organize and prioritize for execution and completion
  • Demonstrable drive for high performance and results
  • BSc or higher in Business Administration, Life Sciences, Health Economics, or other related areas
  • Fluency in German and English

Department:HC-NA-RCES Commercial Switzerland
Job evaluation: Expert 3

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