Product Manager

vor 2 Wochen

Genf, Genf, Schweiz LHH Vollzeit
Product Manager
Role Overview
The Product Manager is responsible for developing the positioning, strategy, and promotional campaigns for therapeutic solutions to increase product performance and better meet patient needs.

RESPONSABILITIES
Strategic & Marketing Planning
  • Design and implement strategic and operational marketing plans for both existing and new products (including target segmentation, positioning, key messages, channel mix, promotional campaigns, KPIs, and calendar).
  • Define the product positioning, target patient populations, and differentiation from competitors based on in-depth market analysis and understanding of healthcare professionals (HCPs), pharmacists, and patient needs.
Product Launches
  • Plan and execute successful product launches.
  • Coordinate with internal and external stakeholders to ensure sales team training, promotional materials, and product knowledge support are in place.
Promotional Execution
  • Lead the implementation of promotional activities to achieve sales objectives.
  • Oversee medical visits, pharmacy campaigns, and public outreach.
  • Develop marketing materials and organize events.
  • Monitor product performance, forecast, and make recommendations on lifecycle and product management strategies.
  • Ensure adherence to deadlines and promotional budget.
Market Intelligence & Analytics
  • Conduct market research and competitive analysis to identify trends, customer expectations, and opportunities.
  • Maintain updated knowledge through scientific monitoring and participation in congresses.
  • Apply insights to make strategic decisions and optimize product plans.
Cross-Functional Collaboration
  • Work closely with internal and global stakeholders (medical affairs, sales, market access, regulatory) to ensure coordinated strategies.
    • Sales Enablement: Provide tools, training, and product expertise to support the sales force.
    • Medical Collaboration: Define and implement medical-marketing action plans, cross-functional projects, and organize events or symposia.
Stakeholder & Expert Engagement
  • Identify and engage with key opinion leaders (KOLs) to gather insights, build strong relationships, and support advocacy and educational initiatives.
Compliance & Regulatory
  • Ensure all product-related activities comply with legal and regulatory requirements.
  • Stay current on industry standards and integrate compliance into marketing initiatives.
PROFILE
  • Advanced degree in Life Sciences (PharmD, PhD, MSc)
  • At least 3 years of experience on a product management or close positions
  • Fluent in German French and English
  • Strong understanding of the pharmaceutical and OTC industry, market dynamics, therapeutic guidelines, and healthcare regulations in Switzerland.
  • Strong strategic thinking and analytical skills to turn market insights into actionable plans.
  • Excellent communication and presentation skills in French and German.
  • Proven ability to plan and execute product action plans and launches, including positioning, market analysis, and promotion strategy.
  • Collaborative mindset with cross-functional awareness.
  • Result-driven approach focused on sales growth and market share expansion.
  • Project management skills: ability to manage multiple priorities and meet deadlines.
  • Team spirit.
  • Budget and timeline discipline.

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