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Product and Customer Marketing Manager

Zürich

Distribution – Brand & Marketing /

Full-time /

Hybrid

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About Grape
Our entrepreneurial spirit drives us in what we do and what we are passionate about. Our mission is to become the premier health partner in the insurance business. Recognising the need for innovation in the traditional employee insurance model we are set to revolutionize the employee insurance industry. We help companies support people before and after they get sick and to make more of their time. Our insurance solutions reduce monotonous and manual work for employees, doctors, HR & payroll managers. As we strive to lead a technology-driven transformation, we put employees first.

At grape we pride ourselves on our people and our culture. We continue to grow fast and that's where you come in. Our team is dynamic, diverse and full of creative ideas. Want to join? We can't wait to get to know you

Your Role
Over the past year, we've focused on building a strong top-of-funnel foundation. With this role, we're taking the next step by expanding our scope into the mid-funnel, strengthening how we position, explain, and scale the value of our products across the customer journey. This is a critical addition to our team, and we're excited for it.

As Product and Customer Marketing Manager, you will own and shape grape's product marketing function from the ground up. You'll act as the strategic link between product, sales, customer success, and marketing, ensuring our products are clearly positioned, well understood, and compelling for our target audiences.

With a strong product marketing mindset and a customer-first approach, you'll define how grape talks about its products, internally and externally. From go-to-market strategy and product launches to sales enablement and customer storytelling, your work will directly influence adoption, growth, and long-term customer value.

You'll operate with a high level of ownership, thrive in ambiguity, and play a key role in scaling grape's commercial impact as we continue to grow.

What You'll Do

• Build grape's product marketing function from the ground up, defining scope, priorities, and ways of working in close collaboration with product, sales, customer success, and brand and marketing.
• Shape and execute product positioning, messaging, and value propositions across our portfolio, ensuring clarity, consistency, and strong differentiation for our target personas across campaigns, content, and channels.
• Lead go-to-market strategies for new product launches and major updates, from narrative development to internal enablement and external activation.
• Translate product features into compelling, customer-facing stories that clearly articulate benefits, outcomes, and use cases across industries, segments.
• Develop deep customer and market insights by partnering with sales and customer success teams, conducting interviews, and analyzing feedback to inform messaging, campaigns, and product conversations.
• Create and maintain core product marketing assets, including pitch decks, one-pagers, white papers, website messaging, customer stories, help articles, release notes, FAQs, and other enablement materials.
• Enable sales and customer-facing teams with the right tools, narratives, and training to confidently position grape's products throughout the full customer lifecycle.
• Define success metrics for product marketing initiatives, track performance, and continuously iterate based on data, feedback, and business priorities.

What You'll Need

• What matters most is excellent written and verbal communication skills, with a strong sense for storytelling and clarity. We aim to make our product understandable and relatable by selling benefits not features. You will need the skills to translate complex product features into customer centric benefits that resonate with our target audiences.
• 5+ years of experience in product marketing or a closely related role. Proven experience owning product positioning, messaging, and go-to-market initiatives, having built or scaled a product marketing function before ideally in B2B, SaaS, or a high-growth environment.
• Experience working cross-functionally with product, sales, and customer teams, ensuring you act as a strategic partner rather than a service function.
• A structured, self-driven mindset with the confidence to operate in ambiguity and build processes from scratch.
• Comfort using customer insights, qualitative research, and performance data to inform decisions and prioritize impact.
• Fluent English, with some communication skills German. French as a plus.

What You'll Learn

• How to build and scale a product marketing function in a fast-growing, mission-driven company.
• How to translate complex insurance and health products into clear, differentiated, and customer-centric narratives.
• How to work deeply cross-functionally with product, sales, customer success, and brand teams to drive shared outcomes.
• How to influence go-to-market strategy, product adoption, and revenue growth through insight-led marketing.

What We Offer In Return

Empowering workplace:
Join a passionate team and an empowering workplace where you are given the ownership, tools, and support to make decisions and take initiative. Together we grow and build innovative solutions.

Hybrid Setup:
Enjoy the flexibility of our hybrid work schedule, with the freedom to work remotely or from our office in Zurich. On Thursdays, our team day, we meet together in our Zurich office.

Home Office Stipend:
To enable our hybrid setup, we allocate a one-off CHF 200.- home office budget to help you set up your dream workspace in the comfort of your own home.

Internet Allowance:
We give you a monthly internet allowance to help cover your internet costs at home and enable you to work seamlessly from your home office.

Flexible Working Time:
You can distribute your working hours the way you want to.

Learning Budget:
We support you in improving your skills, acquiring new knowledge and advancing your career. We also allocate a CHF 1'500.- budget annually

Well-being:
Work-life balance is important to us and we foster a supportive work environment. We support you with mental health sessions and offer discounts to keep you happy & healthy.

Team Events:
Every month we gather for fun and engaging events where we can connect and bond with our colleagues and our teams.

Team Retreats:
Twice a year we travel somewhere nice to bond with our colleagues.

Travel & Commute:
We will cover your SBB half fare card, so we can spend some time together in the office.

Paid Vacation:
You get 5 weeks (25 days) of paid vacation every year and 2 additional days of paid vacation to compensate for canton-related holidays, religious holidays, birthdays, etc. The total amount of paid vacation days per year is 27 days.

Wellness Budget:
Health & well-being looks different for everyone. You can optimize your wellness budget to best fit your needs.

Parental & Adoptive Leave:
We offer additional time off to support employees who are balancing family and work time in the most crucial stages of family life.

Digital Nomad:
For every 3 years of employment, you can work for an extended period of time from anywhere in the world (location subject to review).

Our Recruitment Process
We place particular emphasis on four areas when making our selection decision: professional and technical skills, mindset & values. We evaluate these through the following steps:

Step 1 - Your Motivation
To get to know you better, we invite you to a 30-minute motivational interview with our Talent Acquisition Team.

Step 2 - Role Fit
In the first interview, we assess how well your qualifications and skills align with the role requirements. This discussion will take place with your Hiring Manager.

Step 3 - Case Study
For roles with higher technical demands, we will invite you to complete a case study or technical assessment. This allows us to better evaluate your specific skills and problem-solving abilities.

Step 4 - Our Culture Connect
Throughout the interview process, you'll gain insight into our company culture, and we'll explore how your values and mindset align with our ways of working. The final interview will offer a deeper look into this connection, along with broader discussions about the role and our vision.

Our diverse experiences, perspectives, and voices make us the company we are, and we would love to learn more about you

Health is our foundation. Innovation drives our mission. Together, we're building the future of employee insurance.
At grape, collaboration isn't just a buzzword, it's the foundation of how we work, live, and succeed. From bold brainstorms and lessons learned, we overcome challenges side by side. Our time together is our greatest asset. Disrupting an industry that truly needs change takes courage, creativity, and team spirit and that's exactly what defines us.

With well-being at the core, we foster an environment where ideas and people thrive. Your growth matters as much as our mission. Whether it's supporting your self-care, developing new solutions, or redefining how health and insurance connect, we grow together.

Our values guide us every step of the way: keeping
Health at Heart
,
Invent
ing
Together
, and always striving to
Embrace Clarity
.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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