Paid Social

MyCamper is the largest sharing platform for camping vehicles in Sweden, Norway, Finland, Denmark and Switzerland. At MyCamper, we're on a mission to make camping accessible to everyone while making better use of existing resources. By connecting camping enthusiasts with vehicle owners, we're creating unforgettable experiences.

The MyCamper marketing team blends traditional marketing expertise, like insights from The Long and the Short of It, with cutting-edge growth methodologies and a modern tech stack. We leverage a mix of channels, from TV and radio to digital, with the goal of maximizing marketing effectiveness. Through tools like Supermetrics, Equals, and the Google Stack, we gather and synthesize data to refine our strategies continuously.

As Paid Social and Influencer Marketing Manager, you'll design and optimize paid social and digital marketing campaigns, leading MyCamper's customer acquisition and branding efforts. You'll drive the performance of campaigns across channels, use data to inform decisions, and identify growth opportunities that align with our business goals.

Tasks

• You lead the customer acquisition through paid social media campaigns and other channels like display advertising (incl. budget management)
• You optimize our advertising spend for overall company profitability taking into
  
  account marketplace demand and availability.
• You develop, test and implement creatives for performance marketing channels
  
  regularly and exchange non-performing assets bi-weekly to improve our CACs.
• You create engaging creatives and enhance MyCamper's visual language and
  
  messaging with the tool of your choosing e.g. CapCut, Canva, etc.
• With structured experiments, you optimise the conversion rate of our ads.
• You analyse and report the performance of your activities with the common BI and
  
  analytics tools and share insights within the company.
• By creating a scalable system for influencer collaborations, you ensure an ongoing
  
  inflow of new, useful content and create brand awareness in MyCamper's target
  
  audiences

Requirements

• You have at least three to five years of experience in growth marketing. Preferably
  
  with a focus on paid social media.
• Experience with creating and testing new ad creatives and adapting them to different channels with internal and external resources.
• You can leverage performance data to make informed campaign decisions. You have strong analytical skills to evaluate performance, take data based decisions and report campaign performance.
• You have at track record of creating and implementing structured, long term strategies (e.g. influencer, organic social).
• Previous experience scaling influencer collaborations for brand awareness and
  
  content.
• You thrive in a startup environment, are a self starter and work very structured.
• Native in at least one market language (German, French, Swedish, Norwegian, Finnish, Danish) and proficient in English.

Nice to have

• Knowledge of SEA and SEO is a plus.
• You have built or used AI solutions to improve marketing effectiveness.
• Previous experience with marketplaces
• Category B driving license.

Benefits

• Chance to shape a fast growing international tech startup and become part of
  
  MyCamper's success story.
• Flat hierarchies in a motivated, dynamic, and ambitious team across 3 locations
  
  (Uppsala Sweden, Zürich Switzerland, Mostar Bosnia-Herzegovina).
• Regular international team events in one of our locations.
• 4 weeks working from anywhere and 40% home office.
• 50% discount on camper rentals through MyCamper.
• 1000 CHF perks budget per year that can be used for education or personal health.

Closing

If you're interested, please send us your CV and cover letter in English and a link to the Facebook Ads Library with live ads and or a selection of organic posts that you have created. We'll get back to you within 7 days and invite you to a phone call if your profile meets our expectations. During the hiring process you'll have the chance to talk to the hiring manager, meet a few of your new team members and ask all the questions you want to ask.

Thank you for applying We can't wait to meet you