Product Owner IT CRM

The team, position & mission

At Orange Business, we are looking for an experienced Product Owner IT CRM / Marketing Automation Consultant to strengthen our Customer Experience practice. As a CRM & Marketing Automation expert, you will support major international clients across consulting assignments, CRM platform implementations, and long‑term embedded roles within our clients' digital and marketing organizations.

For this assignment, you will join the central IT CRM agile Squad of a leading international brand, operating across Paris and Geneva. The squad includes a Product Owner, Product Analyst, Tech Lead, three Adobe Campaign V8 developers, and dedicated support specialists. Together, the team delivers evolution and innovation on a global CRM and marketing automation ecosystem.

Fully integrated in the client's headquarters CRM organisation, your mission will be to maximize the value delivered by the CRM Squad, ensure alignment between business needs and technical delivery, and support the continuous improvement of CRM capabilities used across multiple brands and markets.

Your key areas of responsibility as Product Owner IT CRM / Marketing Automation Consultant
CRM Product Ownership & Agile Leadership

• Act as the primary owner of the CRM product backlog (Jira), ensuring clear prioritization, transparency, and continuous refinement.
• Facilitate agile ceremonies (refinement, sprint planning, reviews), ensuring alignment with Scrum best practices and the team's delivery rhythm.
• Collaborate closely with developers, analysts, and tech leads to maximize sprint value and guarantee smooth delivery.

Business Requirements & Stakeholder Management

• Collect, challenge, and translate business needs from CRM teams and local/global stakeholders into clear user stories and project briefs.
• Prioritize initiatives based on business value, risks, and dependencies; communicate decisions and impacts across global and local teams.
• Maintain strong relationships with CRM users across several countries and brands, organizing check‑ins, training, and satisfaction reviews.

Marketing Automation & Technical Coordination

• Guide delivery of new CRM features, campaign enhancements, automation workflows, and platform evolutions on Adobe Campaign V8 (or similar platforms such as Salesforce).
• Adjust acceptance criteria, validate functional completeness, and ensure high technical integrity of platform developments.
• Coordinate with cross‑functional teams (IT, Legal, Data, UX/UI, Security) to secure alignment and manage dependencies.

Governance, Compliance & Performance

• Ensure all CRM workflows and data handling processes comply with GDPR and global data protection guidelines.
• Support continuous improvement by monitoring project outcomes, performing post‑launch reviews, and consolidating best practices.

Continuous Innovation & Market Watch

• Stay up to date on CRM and marketing automation innovations, proposing improvements or new solutions to increase campaign efficiency and overall user experience.

As an ideal candidate, you have:
Proven CRM Product Owner Experience

• Experience as a Product Owner or similar role in CRM/IT within an Agile/Scrum environment.
• Strong hands‑on knowledge of CRM campaign and automation platforms – ideally Adobe Campaign Classic/V8, or similar solutions (Salesforce, etc.).

Technical & Business Acumen

• Ability to translate business needs into actionable technical requirements.
• Experience managing complex backlogs, structuring user stories, and ensuring clear functional documentation.

Outstanding Communication & Collaboration Skills

• Ability to engage confidently with business stakeholders, developers, and cross‑functional teams.
• Strong facilitation, communication, and presentation skills.

Analytical & Performance‑Driven Mindset

• Ability to assess value, evaluate KPIs, and drive data‑based improvements.

International Exposure & Language Skills

• Fluency in English is mandatory.
• French is a strong plus.
• Experience working with multicultural and distributed teams is highly appreciated.

What we offer you:

• Hybrid ways of working with access to our modern & collaborative office in Geneva
• The customer is based in Geneva and Paris, but you can work partly remotely.
• We may work with tomorrow's technology, but at our core we are a people-oriented organization and we are proud to have our Great Place to Work certification
• An open and inclusive culture, that enables us to reach our full potential
• A community of experts - as Digital Natives, we put innovation at the heart of our expertise
• Read more about the benefits we offer here

About Orange Business

Orange Business is a leading network and digital integrator company with offices in 65 countries worldwide, and part of the Orange Group.

Digital Services, a business line of Orange Business is a newly created division within Orange Business. In Europe the business line consists of approximately 1500 people distributed across 10 countries. We are digital natives, with innovation at the core of our business, which makes us a reliable partner close to our customers. Our joint mission is to help innovate, drive and lead them in their digital transformation challenges and business strategies in key digital domains, including Cloud, Customer Experience, Digital Workspace and Data & AI. As an agile and fast-moving digital business partner, the business line offers trusted end-to-end solutions and products that help businesses in a wide range of industries in the private and public sector transform their operations, enhance customer experience, and drive growth.

With our digital expertise, we are a strategic partner of Orange Business objectives to be a leading network and digital integrator with our team as a key growth engine.

The process

We screen applications on an ongoing basis, with the aim of conducting conversations and interviews as we receive them.

Interested but feel that you don´t match the criteria 100%? We encourage you to apply anyway We believe in the potential of diverse skill sets, perspectives and individuality. We want to encourage everyone to be their authentic selves and your unique capabilities may align perfectly with our team's needs Your perfect match might be the next job we are announcing, so why not have a head start and apply now

Are you interested to read more about Orange Business? Visit our Website or follow our LinkedIn account.

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