Global Marketing

Weleda stands at the forefront as the global leader in crafting certified natural cosmetics and anthroposophic medicines. With a dedicated team of approximately 2500 employees worldwide, we are passionate about innovating, producing, and promoting these products. Our holistic offerings are designed to enhance individual health and well-being. At the core of our strength lies a commitment to forward-thinking, social responsibility, and unwavering sustainability practices ― environmentally, socially, and economically. In harmony with nature and the human being - since 1921. 

For our Group Marketing Cosmetics department we are looking with immediate effect or by agreement for a

The role

• Innovation, Campaigns & Design: Lead innovation projects and oversee multi-functional product development teams. Brief and lead the development of global campaign toolkits and packaging designs in line with key market needs and category drivers.

• Strategic Development and P&L Responsibility: Develop strategies for specific categories and define an innovation pipeline, ensuring alignment with business objectives.

• Global Brand & Category Plans: Own and manage global brand and category plans, collaborating closely with country marketing teams to ensure effective market execution.

• Market & Trend Monitoring:  Monitor in-market performance, analyse category trends, and competition to identify new opportunities and adjust strategies accordingly.

• Budget Management: Manage and allocate budgets for your categories, ensuring optimal resource utilisation.

Your profile

• Degree in Marketing, Business Administration, or a related field; a Master's degree is preferred

• At least 5 years of experience in brand management within the cosmetics and skincare industry, ideally with hands-on involvement in product development and collaboration with contract manufacturers.

• Proven experience in leading innovation projects and managing product lifecycles

• Strong leadership abilities with effective communication skills and experience in managing cross-functional teams

• Proven track record in developing 360° campaigns that drive sustainable growth, with expertise in digital and social media strategies

• Excellent analytical skills with the ability to synthesize complex information, coupled with financial acumen and an entrepreneurial mindset

• Open-minded, solution-oriented and curious, with a motivation for continuous learning and growth. Self-driven and enthusiastic, capable of managing multiple projects independently

• Fluent in German and English (both spoken and written)

We offer:

• Approachable leadership principles

• Sustainability & value orientation

• Flexible working hours

• Remote working

• Transparent & open communication

• International collaboration

• Working in a purpose-driven company

• Mobility allowance

• Combining work & family life

• Innovative & exciting projects

Everyone is welcome at Weleda — as an inclusive workplace, our employees are comfortable bringing their authentic whole selves to work and thrive with
their personality at Weleda. The gender-related spelling is used solely for better readability and stands for inclusion of all gender identities.