Creative Director E-commerce
vor 2 Wochen
En tant que Creative Director, tu seras le cerveau créatif derrière nos campagnes paid ads.
Tes responsabilités :
- Définir la stratégie créative par marque
- Analyser les performances des ads (hooks, CTR, CPA, hold rate)
- Identifier et structurer les angles gagnants
- Créer des concepts publicitaires scalables
- Superviser :
- copywriting
- UGC
- montage vidéo
- Valider les créas avant lancement
- Travailler main dans la main avec le media buyer
Définir la stratégie créative globale par marque
Déterminer les angles marketing prioritaires (émotionnels, rationnels, objections, social proof, etc.)
Construire une creative roadmap mensuelle
Identifier les formats à scaler (UGC, face cam, voice-over, demo, review, etc.
Analyser les performances des ads
Identifier les patterns gagnants (hooks, structure, ton, durée)
Documenter les learnings dans Notion / Sheets
Transformer les données en nouveaux concepts créatifs
Vos compétencesObligatoire :
- Expérience prouvée en e-commerce performance
- A déjà travaillé sur des marques à +100k / mois
- Maîtrise des formats :
- Meta Ads
- UGC
- Reels / TikTok / Shorts
- Parle en angles, hooks, concepts, testing, pas en "branding"
Gros plus :
- À l'aise avec Notion / Google Sheets
- Sens aigu de l'analyse data
- Culture deep internet / TikTok / ads US & EU
Ce poste n'est PAS pour toi si :
- Tu privilégies l'esthétique à la performance
- Tu n'as jamais travaillé avec des KPIs
- Tu cherches un rôle purement créatif sans responsabilité business
- Full remote (travail depuis n'importe où)
- Horaires 100 % flexibles
- Organisation autonome orientée résultats, pas heures travaillées
Si tu es un Creative Director orienté performance, que tu aimes tester, analyser et scaler des concepts qui vendent, et que tu veux travailler dans un environnement libre, exigeant et sans bullshit, alors ce rôle est fait pour toi.
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