Omnichannel Marketing Manager

**Omnichannel Marketing Manager**:

- Are you interested in opening the world through education by identifying our potential customers and giving them the right information and inspiration to go on an exchange year at a public high school and live with a volunteer host family in the United States?
- Of course you are
- We’re looking for a motivated and deeply curious Omnichannel Marketing Manager to join our Central Marketing team in Zürich.
- In this role, you’ll help us find the right audiences and meet them where they are (organic search, paid search, organic social, paid social, owned channels, etc ) with the right messaging to inspire them to go on an exchange year. You will be part of a small cross-functional multi-disciplinary team that values collaboration, transparency, and action. You will work closely with the student recruitment and host family recruitment teams to make decisions based on user insights and data.
- A career with EF combines the support and opportunity of a large international organization with the spirit and energy of a small business. We look for thinkers and doers - creative, collaborative, and motivated people who are excited by education, communication, and travel.
- Responsibilities

Omnichannel Analytics
- Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards.
- Identifying nuances in data to optimize our student recruitment and host family recruitment efforts.
- Set up paid search and social campaigns in Google, Bing, Yahoo, Facebook, Instagram, Snapchat, TikTok and analyze campaign performance.
- Monitor SEO performance and strategize new activities in the face of an ever-changing search environment combating: SERP Features, Gen AI, etc
- Manage and track budget, spend, and forecasts; effectively communicating and adjusting as the marketplace and recruitment markets require.
- Create new content and experiences as well as improve existing content and experiences that helps drive SEO and conversion goals.
- Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting.
- Creating dependable, organized, and clear communications at all levels across all departments.
- Innovating by bringing new features, tools, and processes forward to drive efficiency and get our message in front of the right audiences.
- Expanding industry knowledge and relevant skillsets through internal training

**Key Requirements**:

- 5+ years experience at an agency or in-house performance marketing team with a focus in Search Engine Optimization, Content Strategy, and/or Paid Media.
- A data driven mindset, analytical thinker; deeply familiar with tools such as PowerBI, Excel, various 1st party and 3rd party dashboards.
- Collaborative personality with confident problem anticipation and resolution - willingness to have difficult conversations and work together to overcome problems.
- Strong verbal and visual communication skills with the ability to articulate strategy and present ideas to stakeholders.

**Personal Attributes**:

- A self-motivated team player
- Good communication skills:

- Confidence to question and come up with creative solution
- Take stakeholders on a storytelling journey to explain your projects
- Can cope with a complex environment, in a rapid paced business with a global presence

**What we offer you**:

- Working in the heart of Zurich at Selnau in beautiful office spaces
- The chance to work with an amazing team on global projects
- Multicultural environment with fun community activities
- Global career opportunities

**Perks**:

- Flexible 5 weeks holiday per year
- Accident insurance through EF
- SBB annual pass (50% discount on all transport in Switzerland)
- In house gym, coffee stations, game rooms and more
- Discounts for well-known brands, restaurants and travel
- Tuition reimbursement for career development
- Discounts on all EF products (for you and your family)
- About EF and EF High School Exchange Year:
At EF, we believe the world is better when people try to understand one another. Since 1965, we’ve helped millions of people explore new places, connect across cultures, and learn something new — about the world and about themselves.
- Our programs focus on language, travel, cultural exchange, and academics — all designed to turn dreams into real, international opportunities.
- EF High School Exchange Year is one of those programs. For over 40 years, we’ve given high school students from around the world the chance to spend a year living with a host family and going to school in the U.S. It's a year that changes how they see the world — and themselves. Our team makes that journey possible, and we take pride in doing work that truly matters.
- When you join EF, you join a global, multicultural, and mission-driven community — more than 600 schools and offices in over 50 countries, all working toward one shared go