Enterprise Campaign Manager
vor 1 Woche
We are remote-first and put skills and cultural fit on the same level supporting both vertical and lateral career progression opportunities for top performing team members.
**The role**
We’re looking for an enterprise campaign manager to execute a global marketing & communication plan for our business enterprise customers, aiming at generating new leads, nurturing existing contacts and upselling existing customers.
In this role, you will work in close cooperation with our sales, customer success and product teams to formulate the positioning of our offer, develop messaging content and build enablement resources for sales and customer success. You will also develop a deep understanding of the target audience, how our offer should be presented and what touch points we need to increase the awareness and penetration of our product, all of which will help you shape our positioning, messaging and go to market strategy.
In addition to this, you'll be in charge with the actual delivery of the different actions, for which you will conduct both global and local initiatives to achieve our growth targets and ensure that awareness and penetration of our product reaches new highs in SettleMint's ecosystem.
**Responsibilities**
- Craft our positioning for the enterprise business segment, audience-centric messages and relevant content that will be distributed across different touch points of the customer journey.
- Develop foundational materials such as buyer journeys, personas and content maps.
- Be the driving force behind the content we make available to our business audiences, sometimes producing it yourself and some other times making sure that content matches customer needs and meets corporate quality standards.
- Coordinate and execute an action plan that focuses on the positioning of our offer with the target audience.
- Partner with the regional sales team to support the creation of regional Go-to-Market plans and ensure consistency of overall product communication.
- Oversee and compile competitive intel efforts to fuel the commercial plans and the enterprise approach with the necessary insights.
- Establish KPI's and a data-driven approach to measure enterprise awareness & adoption and set up tactics and strategies to optimize their customer experience.
- Drive or feed global initiatives and tactics to support regional go-to-market strategies and guide the Marketing Services team to set up content, campaigns and social media presence.
**Skills and Experiences**
- Significant experience in product marketing at SaaS company, with min 2 years exposure to the Blockchain for Enterprise market and specifically audiences dealing with innovation within enterprises (Innovation Managers, C-Level Executives, ).
- You are an exceptional story-teller, with compelling narrative skills and strong copywriting ability.
- Experience at driving customer journey mapping initiatives and building concrete action plans and extract relevant insights from it.
- Strategic mindset, you have a data-driven approach and base yourself on numbers and facts to build and execute a plan.
- Ability to work in a fast-paced, team-oriented environment.
- Excellent verbal and written communication skills in English.
- Previous experience in Hubspot is a plus.
**What can you expect?**
A fun team to be in with high standards and a culture of transparency, collaboration and excellence.
A fast growing team that is fired up and passionate about what we do because, well, it is bloody important.
We care about your growth and development and promote lateral and vertical career progression.
Global colleagues who are passionate, hardworking and smart, just like you.
Clear targets and clear rewards when you crush them.
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