Digital Marketing Strategist

We are looking for a skilled and results-driven Digital Marketing Strategist to lead various digital projects and assist the Digital Marketing team in reaching specific goals. The Digital Marketing Strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing projects, and ensuring that projects are executed within specific timeframes. You will play a pivotal role in growing our business, customer base, and improving our digital customer experience.

Your responsibilities will include tracking online marketing trends, driving and implementing AB tests and personalization initiatives (using Customer Data Platform), collecting and analyzing data, developing campaign strategies, and driving first in class web initiatives.

Sound like you? Then you’re our type of person. Keep reading

**How you will succeed in this role**:

- Lead digital marketing projects from end to finish.
- Monitoring and analyzing our digital ecosystem.
- Developing and presenting learnings from your analyses, including actionable insights and recommendations.
- Communicating and presenting to colleagues and senior management.
- Evaluate and implement improvements on digital marketing strategy.
- Research the latest digital tools and trends.
- Drive value and growth for the organization.
- Implementing AB tests (Google Optimize) and personalization initiatives using our Customer Data Platform.

**The ideal Digital Marketing Strategist**:

- Bachelor's degree in marketing or a related field.
- 5+ years’ hands-on experience in digital marketing.
- Firm grasp of emerging digital tools.
- Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
- Experience with AB tests platforms (Google Optimize).
- Experience with CDP platforms (Blueconic is a plus).
- Strong analytical and strategic thinking skills.
- Ability to make data-driven decisions.
- Excellent interpersonal and collaboration skills.
- Strong communication and presentation skills.
- Experience working with CMS systems (Storyblok a plus).
- Fluent in English (other languages a plus: Spanish, French, German, etc).
- Be eligible to work in Switzerland.

**The reason(s) you’ll want to work here**
- Join an amazing team of passionate individuals from across the globe.
- Work on global scale projects.
- In house gym, coffee stations, game rooms and more
- EF product discounts.

**In addition, for all EF full-time permanent staff, we offer**:

- Global Career Opportunities.
- Tuition fee reimbursement for higher education.
- English Live training.
- Global Management Training.
- Discounts on EF programs.
- Strength Finder training.
- Global trainings.

**About EF Education First**

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. Check out more about our culture following this **link**.

EF is committed to safeguarding and promoting the welfare of children and adults and expects all staff and volunteers to share this commitment. References will be followed up and will ask specifically whether there is any reason that the applicant should not be engaged in situations where they have responsibility for, or substantial access to, persons under 18. Upon interview all gaps in CVs must be explained satisfactorily and proof of identity and, where applicable, qualifications will be required. Appropriate suitability checks will be required prior to confirmation of appointment.