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Social Media Manager
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Who We Are:
Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 13,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.
Job Posting:
Social Media Manager Lee - Maternity Cover
Location: Geneva // Switzerland
Kontoor Brands is a global lifestyle apparel company, with a portfolio of some of the world's most iconic denim brands: Wrangler® and Lee®.
We design, manufacture and distribute superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express themselves.
Our global community counts more than 15,000 employees and we fosters a culture of collaboration, performance and entrepreneurial spirit.
What’s the scope?
This is a super exciting role within the Lee Digital Marketing team that will help to shape the future of the brand online.
Your responsibilities as our Social Media Manager Lee;
- Drive our organic Social Media agency partner to flawlessly execute the brand’s marcom calendar on all social media channels.
- Ideate creative executions of the brand’s digital marketing calendar on all social media channels.
- Drive content creation through influencers throughout Europe.
- Brief agencies, freelancers, and internal graphic designers for digital assets. Draft up straightforward brief documents with clear goals/expectations and keeping track with delivery deadlines.
- Community management; strategically and proactively build our community online and steer customer service through all social channels
- Evaluate campaigns in Meta Business Manager, TikTok Business Manager, YouTube Creator studio etc. and frequently report results to key stakeholders within the business.
- Control, plan and manage the brand’s local paid and organic social budgets and report to the Sr. Integrated Marketing Manager.
- Evaluate trends, assess new data, and keep up with the development of the digital space within the fashion industry.
Skills for Success:
- Bachelor’s degree in (digital) marketing / communication or related field is recommended.
- At least 5 years of experience within a Social Media role, experience in fashion industry is a plus.
- Excellent knowledge of English language.
- Proficient skill in the use of Apple OSX and Microsoft Word, Excel, and PowerPoint.
- Excellent time-management and organization skills. Structure is key in this role.
- Data-first & analytical mindset.
- Ability to analyze and interpret brand marketing strategies.
- Copywriting skills is a plus.
We offer:
We value trust and transparency and focus on collaboration and teamwork. We live by our clear Purpose, Mission & Values where we strive for continuous innovation & cutting-edge sustainable technology; We offer competitive benefits, perks and personal development opportunities;
- Casual Denim dress code in the office and outside of work
- Discount on our brands; Wrangler® & Lee®
- Exciting challenges in a dynamic team
- Collateral and benefits of a global company
- Attractive salary package
- Development opportunities in a growth-driven environment
Why Kontoor Brands?
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.
When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.
We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.
