Content Strategist 80%

**Content Strategist 80%**

This 80% role is an opportunity to be part of the u-blox’s Business Marketing team and to plan, develop and monitor content strategies that use content as a way of meeting both u-blox’s business objectives and the needs of its users. As a Content Strategist you are responsible for overseeing content requirements and deliverables (blogs, videos, pillar pages, etc.) together with the content management team, in order to increase conversion rates.**Location**:
The u-blox’s Business Marketing team is primarily based in Thalwil, Switzerland.**Your Responsibilities**:

- Develop and execute content strategies that align with overall business goals and objectives and meet management’s expectations
- Conduct research and analysis to gain in-depth knowledge of u-blox target audiences (personas), their pain points, and consequently content needs
- Perform regular competitor’s and market analysis and keep abreast of new content strategies that could be applied at u-blox
- Develop an editorial strategy to match content types to relevant online and offline channels, depending on the u-blox customer personas, new and existing, in order to retain or convert them
- Work with the content management team as well as designers, developers and other stakeholders in order to implement the strategy in a timely manner, ensuring quality control and consistency of relevant content output across all channels
- Monitor and evaluate the performance of each type of content, including ROI whenever applicable, and adjust strategies as needed based on data-driven insights
- Conduct periodic content audits of the u-blox assets

**Your Skills and Experience**:

- Min. 3 years’ experience in a similar role or in Marketing roles (data analytics, communication, writing, etc.)
- Native English speaker, German proficiency a plus
- Engineering education or similar a plus
- Curiosity and interest in technology, ideally around the IoT
- You should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions
- Ability to effectively manage multiple projects and priorities, and to meet tight deadlines
- Editorial competency - you will conduct thorough audits to determine what content should be kept, edited, redone, and more
- Strong research and analytical skills, with the ability to gather and synthesize information from a variety of sources
- The strategist must work with the organization's content management team, web analytics platform, SEO research tools, and other tools that support the content planning and development process.

**What are your perks?**
- A multicultural and international company with over 50 different nationalities
- Project-based activities working with colleagues distributed across the globe
- A start-up and innovation mindset while in the process of scaling-up processes and efficiencies
- Nice location on the Zurich lake side, 15 min away from Zurich with public transport
- Sport activities, “Friday beers”, barbecue, and an amazing roof terrace
- Between 25 and 30 days of vacation a year, employee insurance contribution taken over by employer and additional contribution from the company to the pension fund, participation to public transport costs

**Contact**:**Learn more about u-blox and its mission by watching**
**this video**
****
We see diversity as a strength and promote a culture of inclusion among our employees. Our varied backgrounds, ideas and experiences are critical to our success. We strive to become a strong learning organization and are committed to provide our employees with equal opportunities regardless of differences such as gender, race, ethnicity, generations, belief**Applications Close Date**

**Contact