Marketing Manager, Products

Employment Type: Fixed Term Contract
Contract Duration: 9 months

At IATA, we speak for the airlines of the world, serving and supporting over 300 of them across all continents. We are passionate and knowledgeable about the aviation industry, and we strive to make it safer, smarter, more sustainable and more inclusive. We celebrate diversity and inclusion in our workforce, and we respect and value the different backgrounds, perspectives and skills of our employees. We also care about our employees’ wellbeing, and we provide flexible work arrangements, travel benefits, family-friendly policies, equal pay and a day off on your birthday. We believe in giving back to the community and encourage our staff to participate in volunteering activities that support causes they care about. We encourage you to join our global community of aviation enthusiasts, and we will do our best to make you feel comfortable during the interview process. IATA is more than a trade association; it is a vision of a better future for air travel.

About the team you are joining

Are you passionate about marketing? Would you like to gain work experience in a truly international organization? We are looking for an energetic and self-motivated Marketing Manager to join our marketing department. If you’re an ambitious individual who wants to build a career inB2B Marketing, then we want to work with you.

The Marketing Manager will directly lead the marketing strategy and initiatives for these portfolios while leveraging research, customer data, and analytics to know all you can about customer behaviors and preferences. You will use these insights to define the right value proposition for target audiences, how to best position our products, as well as how to communicate, influence and convert leads and upsell clients.

What your day would be like
- Create, drive and execute marketing strategies;
- Continuously drive innovative improvements to maintain a differentiated competitive position;
- Lead the advancement and integration of different products across the customer journey via marketing and sales initiatives;
- Coordinate the work of external vendors such as design agencies and copywriters to deliver all marketing assets in a timely manner;
- Identify market opportunities for existing and new products;
- Develop standardized measurement plan for relevant KPIs to assess the campaigns’ effectiveness and ROIs;
- Pro-actively test, measure and implement new types of campaigns and/or advertising channels;
- Identify appropriate sourcing and marketing levers to build top of funnel demand and efficiently attract prospects;
- Plan in detail and maintain the annual budget for the portfolio;
- Manage one Marketing Specialist based in Montreal, Canada.

We would love to hear from you if
- At least 5 years of experience in a related position (ideally in a B2B environment)
- Proven track record of delivering on revenue objectives and marketing campaigns
- Good understanding of the latest marketing trends and techniques
- Advanced analysis & report writing skills focused on delivering insights and actionable recommendations while overseeing the implementation of the recommendations;
- Strong solution-focused work ethic with a high degree of flexibility, supporting simultaneously multiple projects of varying complexities and priorities;
- Experience facilitating cross-functional team discussions;
- Ability to work under pressure in a fast-paced environment and meet deadlines;
- Strong communications and presentation skills;
- Excellent oral and written English;
- Experience with Google Analytics - Certification is a plus;
- Experience with Pardot and Salesforce are big assets;
- Aviation industry background is desired but not required;

Travel Required: 0-5

**Learn more about IATA’s role in the industry, our benefits, and the team at **iata/careers/**. We are looking forward to hearing from you