Head of Demand Generation

Yokoy is an award-winning Swiss FinTech company that leverages Artificial Intelligence to fully automate spend management (expenses, supplier invoices, and corporate credit/debit cards) for midsize and bigger corporations globally. With 50 employees and offices in Zürich, Vienna, and Munich, Yokoy has big ambitions to expand further within Europe and intercontinentally. In order to achieve these high ambitions and continue scaling our company, we are currently growing our strong team of analytical, curious, creative, and experienced marketers. A crucial role in driving sustainable revenue growth for the company across markets will play the new Head of Deman Generation reporting directly to the CMO.

Tasks
- Develop and execute effective and sustainable online and offline demand generation programs with an emphasis on inbound lead generation, pipeline creation, and nurturing prospects to drive the successful execution of the programs across the prospect’s and customer’s lifecycle to achieve revenue targets
- Create and deploy a scalable demand generation methodology across the organization
- Build up and own KPIs, dashboards, and reports that allow forecasting, analyze and reporting on the revenue impact and ROI of marketing activities
- Develop, manage and forecast the budget for digital and offline campaigns
- Closely monitor campaigns and their effectiveness and use your strong analytical skills to understand the pipeline impact of campaigns and make recommendations for optimization, long-tail strategies, and future performance improvements
- Hire, lead and empower exceptional campaign managers and other revenue marketing team members to drive market awareness and demand
- Work closely with cross-functional stakeholders to establish goals, objectives, and overarching marketing programs and campaigns
- Partner with sales on customer acquisition strategy to deliver on marketing-influenced revenue targets
- Get regional customer insights and use these to optimize the customer journey to maximize ROI
- Enhance and optimize the marketing tech stack to have a 360 view on ROI

**Requirements**:

- Minimum 5 years of experience driving revenue impact through successful lead generation & nurturing and integrated marketing campaigns
- Hypergrowth SaaS experience is a MUST
- Experience in building up, leading, and empowering a high-impact marketing team
- Great expertise in analytics and deriving actionable insights from complex data
- Experience in account-based marketing tactics
- Familiarity with product marketing, performance marketing, and paid media towards lead generation
- Experience in marketing automation (tools)
- You have an obsession with hitting KPIs
- A no-job-is-too-difficult-or-too-small-attitude

**Benefits**:

- This is a unique opportunity to own the future of Yokoy’s revenue marketing and be a visible leader within a fast-paced and globally expanding FinTech company
- We love to see people thrive You'll have the resources to own and be able to shape things from day one.
- Work closely with the founders and the leadership team
- We’re fast - quickly measure and learn the impact of your work
- Grow - we’re growing fast, and you’re the expert. Help us shape our growth and take leadership
- Flexibility - everyone has their own highly productive times - you have found your sweet spot? Perfect, we look at the output and not at what time it was produced.
- Remote - we enjoy in-person sessions, but we have also learned (thank you Covid) how to be efficient with remote working
- Competitive startup package

**Next steps**:

- A short text on what revenue marketing / demand generation means for you and an example of a company that is acing it
- Let us know about a revenue marketing campaign that you developed, led, and successfully (over)reached the initial targets with
- A short text about your motivation to join Yokoy and why you think you would be the perfect fit for Yokoy

2\. We will get back to you within 1 week and if we think you’re a match you get invited to a first get-to-know-each-other call

**That’s important to us**: Yokoy is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Ref. #YM002