Consultant (12 Months

**Job no**: 576460
**Contract type**: Consultant
**Duty Station**: Geneva
**Level**: Consultancy
**Location**: Switzerland
**Categories**: Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, hope**

This role is being established to support an assessment and delivery of improved audience and market insights in the Latin America and the Caribbean (LAC) region. Audience and Market Insight (AMI) have no current resourcing dedicated to LAC, and this limits both the understanding of LAC, but also the available capabilities to support fundraising, communications, and advocacy activities in the region. There are four main areas have been identified that require support:

- Insight planning: identifying the research needs of Communications, Advocacy and Fundraising Chiefs in LAC, and how those needs can be met by a multi-year program of insight.
- Localization of findings: supporting AMI global team to optimize and tailor local and global reporting and workshops to the needs of local markets, supporting the more effective communication and implementation of findings.
- Development of resource plan: the role will work with the Chief of AMI, in alignment with the LACRO Chiefs of PFP and Communications to determine a sustainable resourcing plan that accompanies the insight plan.
- Establishing audience fundamentals: work with countries to assess the addressable audiences for communications, advocacy, and fundraising.
- Understanding of LAC audiences: aid AMI and LACRO in being connected to and understanding the addressable needs of audiences in LAC, and how local teams are prioritizing and engaging them.

**How can you make a difference?**

Scope of Work:
Working under the supervision of the Chief of Audience and Market Insight, the Market Research Specialist will be responsible for:

- Collaborating with LAC Communications, Advocacy and Fundraising Chiefs to understand both business needs and an appropriate research approach to address those needs.
- Work with key stakeholders to enable them to understand how and when research may have the best impact and use this understanding to ensure the insight plan can match the desire for audience understanding.
- Critically assess existing knowledge and investments in audience and market insight, where present, seeking to learn from existing good practice and liaise with Chief of AMI and Regional Chiefs to secure resource for new research during the period.
- Collaborate with the LACRO Regional Chiefs of Fundraising, Advocacy, and Communications ) to ensure alignment active support for any proposed plans to improve audience or market understanding.
- Collaborate with LACRO Regional Chiefs of Fundraising, Communications and Advocacy, PSFR CO Chiefs and their teams in the region to establish the target audiences and the overlap or not with both the addressable audiences and the actual footprint of activity.
- Work with individual Chiefs in the region to provide consultancy on existing insight initiatives that require support, such as segmentation or trends analysis.
- Liaise with the AMI team to ensure any recommendations, localizations, and developments are in line with the global strategy for audience understanding.

Work Assignment - Deliverables:
Deliverable 1: Insight plan for the LAC region for the next 18-24 months Insight plan that has been designed with expertise from the consultant is delivered, leveraging experience in AMI team and Regional Chiefs of Fundraising, Advocacy, and Communications in LAC.

KPIs:
1) Insights plan covers all PSFR? markets, including where we are stipulating no plans for audience work.

2) Insights plan has clear research objectives linked with each income channel/ target audience team.

3) LAC insights plan is connected and aligned to global insights plans for each audience team.

4) Stakeholders (Chiefs of Fundraising and Communications) provide feedback that they were consulted effectively and are aligned on identified research objectives.

5) The proposed plan has appropriate costings and scale suited to the budgets and aims of the LAC region in line with existing procurement infrastructure when possible.
- 6) End of month reporting on progress towards overall deliverable is provided.
- Deliverable 2: Stakeholder interviews with Chiefs of Fundraising, Advocacy, and Communications in LAC Stakeholder report that summarizes the current state of audience understanding in LAC, is delivered.
- KPIs:

- 1) Stakeholder meetings are setup with a discussion guide approved by Chief of AMI.
- 2) Meetings are delivered in a timely and organized fashion.
- 3) Stakeholders feel consulted and have been able to contribute.
- 4) A final repor