Metaxa Marketing Director
vor 16 Stunden
We are seeking an experienced and visionary marketing director to lead the brand strategy and marketing operations for METAXA, a Greek Spirit. This leadership role is ideal for a dynamic marketing professional passionate about premium spirits, innovation and international brand growth.
**Responsibilities**
- Develop and execute the comprehensive marketing strategy aligned with global brand vision and regional market dynamics.
- Lead the product innovation pipeline, collaborating with R&D packaging and commercial teams to deliver market
- winning products. Special emphasis on sustainable packaging, eco
- friendly practices, and development of RTD and other emerging spirit format.
- Drive brand positioning, consumer engagement, and growth initiatives in key European and international markets.
- Lead cross functional collaboration with sales, product development, and external agencies to deliver impactful campaigns and activations
- Manage the marketing budget and measure ROI to optimize spend and maximize brand equity
- Oversee digital marketing, social media, events, sponsorships.
- Monitor market trends, competitive activity, and consumer insights to identify new opportunities and risks
- Guide the marketing team, comprised of 5 people, based in Geneva and Athens, to foster creativity, discipline and high performance.
**Profile**:
- You have minimum 7-10 years of marketing leadership experience in the spirit, wine or beverage industry,
- A proven track record of driving brand growth and market share in competitive international markets,
- A deep understanding of spirits category trends, consumer behaviors, and premium brand positioning,
- Excellent leadership, communication and interpersonal skills,
- An ability to work in a multicultural team and thrive in a dynamic environment,
- Fluent English.
Duration: 7 months
**Expected start date: December 1st, 2025**
- Location
- EMEA - Geneve
- Function
- Marketing
- Type of contract
- Fixed term contract
- Experience
- 7 - 10 years
- Start
- ASAP
- Localisation
- Geneva, Suisse
-
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