Digital Brand

vor 5 Stunden

Zug, Schweiz Gelato Vollzeit

**Intro**:
Join our team and work directly with the founders to build web3’s decentralized backend. This role will be responsible for developing and maintaining a creative vision that speaks to Gelato’s target audience to ensure that branding and visual storytelling is cohesive across marketing and communications channels.

We are seeking a self-driven Lead Brand & Communication Designer / Art-Director with a strong background and knowledge in digital products to elevate the Gelato brand and community communications to a new level in the web3 space.

**Watch a short summary**:
**What you’ll accomplish**:
You have the opportunity to create a brand and establish a visual language for an already successful and respected product in the Web3 community. Here are the tasks you will need to solve at Gelato:

- Refresh the company's brand identity
- Create a visual brand language
- Develop a concept on how to brand Gelato's products
- Create a system and style for digital communication, structuring and differentiating different channels and types of events, announcements, and messages: twitter, discord, youtube, linkedin, and more
- Create concepts for merch (knowledge of production technologies)
- Maintain and develop the brand

**Requirements**:
**Experience**
- Extensive experience in creating brand identities
- A visual language of the brand that can be developed
- Experience both in agencies and product teams
- Developing visual concepts for digital communications
- Creating brands both independently and as an art director in a team
- Assigning tasks to designers, freelancers, process art direction
- Creating umbrella brands, where there is a main company brand and its products in one visual concept

**Skills**

For our small team, it is important that the art director is multidisciplinary and can handle many tasks independently, but also manage a small team of designers/freelancers when required.
- Strong graphic design skills
- Strong typography skills
- 3D (intermediate level + art direction)
- Animation and motion design (basic level, art direction)
- Lettering, logo design (basic level, art direction)
- Illustrations (any style, basic level, art direction)
- Copywriting, ideation, irony
- Ability to experiment with new techniques and tools

**Benefits**
- Work very autonomously
- Unlimited holiday (yes you heard that right)
- Work together with one of the best technical teams on Ethereum
- Build relationships with top blockchain teams which are already Gelato users, including MakerDAO, Zed Run, Connext, Optimism and many more
- Chance to travel the world to go to exciting events and connect with key players in this industry
- Join amazing in-person offsites all over the world

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