Global Marketing Manager

**Beschreibung**:
As a first-tier supplier to our renowned business partner,** Roche Diagnostics in Rotkreuz**, we are immediately seeking a motivated and dedicated **Global Marketing Manager - PHCS Cardiometabolic** for a temporary 24-month assignment.

This is a unique opportunity to join the Roche Diagnostics Core Lab team in a role dedicated to a specific Personalized Healthcare Solutions (PHCS) function. While a part of the core business, this position is focused on a collaborative partnership with a pharmaceutical company to establish their drug as a foundational treatment for high-risk CVD patients. This is achieved by leveraging Roche's hs-CRP assay as a critical residual risk prognostic marker, directly addressing systemic inflammation to improve cardiovascular outcomes. As the Global Marketing Manager, you will be a key driver in creating a compelling narrative and raising awareness around hs-CRP testing. You will lead a comprehensive marketing strategy to support the collaboration's objectives, which includes a focus on patients with evidence of ASCVD and CKD, and an hs-CRP level greater than 2mg/L in secondary prevention settings.

** Tasks**:

- Creating a Market research presentation on needs, challenges, and opportunities.
- Developing an unbranded hs-CRP campaign for endorsement.
- Building a Messaging framework and Lexicon guide.
- Generating campaign content for endorsement.
- Leading the creation of educational materials, website content, and webinars.
- Developing a comprehensive congress engagement plan.
- Drive commercialization strategies and direct engagement with key regions and prioritized affiliates of our pharma partner.
- You will act as a catalyst for local collaborations, enabling a successful market entry and increasing utilization of the hs-CRP test within the context of Cardiovascular Risk.
- This includes marketing context supporting market development, product positioning within cardiovascular risk and the prognostic value of the biomarker to increase adoption of hs-CRP as a standard biomarker used to identify patients with systemic inflammation

**Must-Haves**:

- Degree in a scientific or marketing related field, paired with strong business acumen
- At least 5+ years of experience as Marketing Manager in healthcare, ideally in Diagnostics with Cardiometabolic experience
- Understanding of pharmaceutical collaborations, which would support an easier transition into the role
- Excellent Communication and Collaboration Skills to work effectively in a team across global teams and external partners
- Strong Leadership and Influencing Capabilities to drive alignment and execution of product strategies
- Passion for Customer and Patient-Centric Solutions and a drive for continuous improvement
- Thriving in dynamic environments, where collaboration is key, and always looking for innovative solutions to challenges
- Fluent in English

**Benefits**:

- Work with cutting-edge tools on a state-of-the-art campus with green spaces and an inspiring atmosphere.
- Experience a work culture that promotes diversity and inclusion, where everyone feels valued.
- Benefit from financial support for your professional development.
- Enjoy unbeatable year-round discounts at renowned retailers, over 200 top brands, as well as fleet discounts on new car purchases or consistent fuel discounts.
- Become part of one of the most prestigious pharmaceutical companies and actively shape the future of healthcare.
- Savor a selection of high-quality meals in modern on-site restaurants.
- Benefit from on-site parking if qualified, as part of a sustainable mobility concept.
- Start with professional onboarding and a thorough introduction to your new role during the Welcome Days.

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