B2b Content

Full Time
- On-Site Zürich or Remote EU/EFTA/GB
- Citizens of EU/EFTA/GB Only

Established in 2019 and headquartered in Switzerland, Rivero is a fast-growing European company and a Visa Fintech Partner specialising in streamlining payment operations within the highly regulated payments industry. We focus on offering unique SaaS solutions for fraud recovery, dispute management, and payment scheme compliance.
Rivero strives to stand as a front-runner in the industry, offering best-in-class SaaS solutions that combine innovation with deep expertise. We are looking for an ambitious and driven person to join us for the exciting phase ahead.
Tasks
You will be responsible for driving Rivero’s marketing efforts end-to-end, with a strong focus on inbound growth through content, SEO, LLM-driven discoverability, and LinkedIn.
This role covers the full spectrum of marketing activities from developing and executing our content strategy, creating and optimising website content, and nurturing prospects through tailored communications, to managing our social presence, building engagement, and generating high-quality inbound leads.
Website & SEO (Classical + AI Search)
- Develop and execute a content strategy for our website and blog
- Optimise our website & blog content for traditional SEO and LLM search visibility & discoverability
- Ensure the website becomes a reliable knowledge source that LLMs can reference, so Rivero is more likely to appear in AI responses.
- Leverage website analytics to refine our content strategy

LinkedIn Growth & Engagement
- Develop and execute a content calendar for LinkedIn to continue building the company's presence on LinkedIn.
- Adapt content & post formats so they are LLM-friendly.
- Leverage LinkedIn analytics to refine LinkedIn growth & engagement strategies.

Content Marketing & Brand Voice
- Create and/or oversee the production of blog posts, LinkedIn posts, case studies, newsletters, and other organic content.
- Repurpose content across multiple formats (posts, carousels, short videos) and multiple platforms.
- Maintain and evolve sales enablement materials (slides, one-pagers, account-specific decks, etc.)

Analytics & Funnel Ownership
- Monitor not just website/LinkedIn KPIs but also AI/LLM visibility signals (e.g., how content shows up in ChatGPT, Gemini, Perplexity Answers).
- Refine strategies to increase organic discoverability via AI-driven interfaces.
- Setting up KPIs for lead generation and organic growth
- Track customer journeys from LinkedIn → Website → Conversion.
- Iterate based on data insights to improve lead quality, quantity and conversion.

**Requirements**:
We are looking for a T-shaped marketer who brings a solid foundation in core B2B marketing principles and hands-on experience across multiple channels, while offering deep expertise in SEO, LLM optimisation, and organic lead generation.
Skills and Competencies
- SEO & AI: Strong expertise in both traditional SEO and emerging best practices for AI-driven search to ensure our website and content are discoverable across search engines and large language models.
- Content Creation: Highly skilled in writing clear, engaging content about technical/specialised products that resonates with a human audience while also being optimised for AI readability and retrieval.
- Social Media: Experience in creating content, understanding social media algorithms, and developing engagement strategies to grow our presence and reach on LinkedIn.
- Analytics & Reporting: Proficiency in Google Analytics, LinkedIn Analytics, and CRM tools like HubSpot is required to effectively monitor and measure results (e.g. lead generation, and AI-driven visibility, etc) and to turn insights into actionable improvements.
- Visual Design Sense: Strong eye for aesthetics and clarity, and comfortable using tools like Google Slides, Canva, Figma, or AI-based design tools to create engaging slides, graphics, visual assets, and edit short-form video content.
- Growth Hacking Mindset: Strong experimental mindset who can quickly test and iterate with different tools, formats, and approaches to expand our organic reach.

**Qualifications**:

- 3-5 years of experience in a B2B environment, with a focus on demand generation and growth marketing
- Experience in the fintech/payments and/or SaaS industry is a plus
- Fluency in English

**Additional Requirements**:

- This is an on-site role in Zurich. We believe in the power of in-person collaboration to foster a high-performance culture and accelerate growth.

**Benefits**:

- Collaborative Workspace: Work from a historic building only two minutes from the Oerlikon station, with a park next door and great food/coffee options. Alternatively, great co-working spaces are available for employees in select locations.
- International Startup Culture: Work with a diverse team in a role with room to take ownership and growth opportunities as the company expands.
- Learn Continuously: Benefit from frequent academy ses