Consumer Marketing Manager Pws, Switzerland
vor 9 Stunden
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
**The Role**:
The Consumer marketing manager will lead our marketing execution across multiple channels both online and offline and deliver a best-in-class customer experience for our end users. This position will work closely with different functions within the Regional Team, Cluster Category Manager, eCommerce Marketing Manager, Account Manager, and other supporting roles to drive the strategy into action.
**Your Contribution**:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. In this role you will:
- Develop and lead a 360-degree approach to the consumer journey with digital, PR, social, partnership, point of sales, localization, and more.
- Develop and lead digital strategies that drive business by optimizing our digital marketing mix, driving more traffic to Etail pages across multiple platforms.
- Lead the development of best-in-class POSM and optimize local digital assets to strengthen retail/etail visibility and brand awareness.
- Own overall marketing insights, reporting, and tools, including KPIs setup and measures on ROI, to ensure successful measurement and consistently derive insights from results.
- Collaborate with relevant departments (Regional team / Internal Category & Account Manager team / Agencies) to drive success in the gaming business, identify key players, and coordinate actions.
**Key Qualifications**:
For consideration, you must bring the following minimum skills and experiences to our team:
- 7+ years of experience in product marketing or brand management function of the consumer goods industry
- Strong leadership skills and comfortable challenging existing processes and norms
- Excellent communication and presentation skills with the ability to influence brand strategy across the organization and with distribution partners
- Strong problem solving and decision making ability based on data driven analysis
- Experience in P&L management - managing and successfully growing a product line/category profitability
- Experience with full sales & marketing mix, developing marketing plans and 360 campaigns
- In-depth experience in understanding customer preferences, attitudes, and other factors that influence marketing plans and campaigns
- Positive, “Can do, Will do” attitude with unquestionable integrity
- Ability to analyze and understand sales trends at SKU level and use that to develop forecasts and sales plans to drive growth
- Ability to work independently and collaboratively in a matrix organization, with diverse teams, both functionally and geographically is critical
LI-RD1
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
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