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Gpd Strategy and Marketing Lead, Dermatology

vor 3 Wochen

Zürich, Schweiz Takeda Pharmaceutical Vollzeit

Our team is growing and for this we need bright minds with creativity and flexibility - **what talent do you have?**

**About the Role**

The Senior Director, GPD Strategy and Marketing Lead, Dermatology offers a unique opportunity to shape Takeda's first commercial footprint in Dermatology. You will tailor the global brand strategy across the GPD region and co-create with LOC team members lead pre launch non-promotional and post-launch promotional initiatives.

This role is especially critical as Takeda enters the Psoriasis therapeutic area, helping to cultivate a culture of trust and excellence across internal teams and with external partners in a rapidly evolving market. You will report to the Head of GPD Strategy & Marketing Dermatology part of the MCE team (Marketing & Commercial Excellence).

The GPD Strategy and Marketing Lead, Dermatology, supports the GPD MCE Head of Dermatology Strategy & Marketing and the Dermatology franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success via:

- Leading the development and execution of the MCE tactical plan, including leveraging global strategy and resourcing tailored to the EUCAN & GEM reality, such as patient profiling & segmentation, brand campaign, messaging, etc.
- Providing strategic guidance and oversight for local brand planning processes, ensuring alignment with global strategy and supporting effective execution at the LOC level.
- Providing expert strategic consultation and support during local launch activation workshops, sharing insights, best practices, and actionable recommendations. o Establishing and maintaining a strategic insights roadmap, ensuring insights are systematically gathered, shared, and translated into actionable strategies to drive continuous improvement

**How you will contribute**
- Strategic Brand & Tactical MCE Plan: Lead the development and execution of the MCE tactical plan, incl leveraging global strategy & resourcing tailoring to the EUCAN & GEM reality eg patient profiling & segmentation, brand campaign, messaging, etc
- Local Brand Plan Guidance & Process: Provide strategic guidance and oversight for local brand planning processes, ensuring alignment with global strategy and supporting effective execution at the LOC level.
- LOC launch support: Provide expert strategic consultation and support during local launch activation workshops, sharing insights, best practices, and actionable recommendations.
- Share & Act on Insights, Strategic Insights Roadmap: Establish and maintain a strategic insights roadmap, ensuring insights are systematically gathered, shared, and translated into actionable strategies to drive continuous improvement.
- Strategic Brand & Tactical Planning_
- Leading the MCE launch plans aligned to the global strategy and tailored to the regions across Europe, Canada and Emerging Markets to provide the brand strategy and enable LOC franchise success via:

- Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across psoriasis brands.
- Establish and execute a strategic insights roadmap in collaboration with the Insights Lead MCE.
- Tailor and implement global brand strategies for EUCAN & GEM, ensuring local relevance and strategic alignment.
- Guide and review local brand planning processes, supporting co-creation, adaptation, and execution of brand and marketing content.
- Identifying and aligning on franchise priorities across LOCs/Regions and leading co-creation, best practice sharing, and execution of marketing efforts across GPD
- Leading cross-functional alignment and leveraging resources, skills, and capabilities in LOCs and Regional & Global functions (e.g., GPLS, Medical, PVA, DD&T, Finance)
- Insights, Patient Profiling & Community Engagement_
- Drive patient profiling initiatives to better understand target populations and inform tailored engagement strategies.
- Gather, consolidate, and act on insights from LOCs, external stakeholders, and market research to shape strategy and tactical plans.
- Ignite the psoriasis community through clear, timely, and engaging internal communications, ensuring stakeholders have the right information at the right time.
- Launch Activation & Cross-Functional Support_
- Provide strategic consultation and support at local launch activation workshops, sharing best practices and recommendations based on patient, therapeutic area, and customer insights.
- Guide LOCs in launch preparation, enabling a seamless mix of digital and traditional marketing material adaptation.
- Foster cross-functional collaboration and agile execution by leveraging knowledge hubs, reusable content frameworks, and structured business review feedback.
- Support information & best practice sharing across LOCs by
- Consolidating, organizing, and synthesizing information & best practices shared by LOCs
- Supporting the creation and execution of tactical international marke