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Event Sales Manager
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Events Manager
vor 2 Wochen
**Events Manager**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
Location: TBD - Global, with a preference for EU time zone In this role, you will be responsible for the planning, management, optimization, execution, and reporting of global event activities across the Distribution Solutions division within Electrification (ELDS). You will work with ELDS communications managers to ensure that they have aligned with the relevant stakeholders (Marketing, Product Management, and local Sales teams) for input on the right events to attend globally. You will collaborate with ELDS Communications to deliver live and virtual event experiences that create, and nurture leads and generate brand awareness at defined target events. You’ll be accountable for ELDS end-to-end event execution from negotiation to reporting and all the steps in between. You’ll work closely with communications managers throughout the entire event process and drive event optimization that aims to generate a strong ROI on all event activity. You’ll also develop relevant KPIs and benchmarks to track and improve event results. A case study exercise will be part of the recruitment process. The role will report to the Marketing Communications Manager.
**Your responsibilities**:
- Work with Procurement on negotiations with event organizers and plan and execute live and virtual global events including industry trade shows, conferences, roadshows, partner events, and other events
- Align with respective local Communications and Sales teams where the global event is taking place to ensure smooth execution
- Develop and manage the event strategy aligning with the Communications team on messaging, content, operations, activation, and tracking
- Plan and manage timelines, event resources/agencies, suppliers, and budget per an event
- Ensure lead collection onsite and plan follow up with stakeholders
- Analyze the effectiveness of our event initiatives, collect, and provide timely evaluations of various event activities, and make recommendations to optimize our end-to-end event experience
- Work with communications and the automation manager to ensure that proper tracking and post-show nurture campaigns are in place
- Responsible for event governance, suppliers and tools (briefs, etc.)
**Your background**:
- Besides your strong event marketing background, you have a university degree and a minimum of 8 -10 years related experience along with a track record of success in managing events and promoting complex industrial solutions
- You are comfortable working to a defined budget and within strict timelines. You can manage multiple stakeholders and navigate a decentralized global organization
- You understand the importance of lead collection and know how to optimize a company’s event presence to maximize lead capture before, during and after an event
- You have experience managing agencies and specialized event suppliers
- You have a high level of attention to detail including proven ability to manage multiple priorities simultaneously. You are a highly effective communicator and are comfortable presenting and working with multiple stakeholders
- You are comfortable with travelling to events internationally
**More about us**:
