Global Digital Marketing Activation Lead

**Position Snapshot**

Location: Vevey, Switzerland
Company: Nespresso HQ
Act. Rate: Full-Time 100%
Type of contract: Permanent contract

**What we offer at Nespresso**

Exciting opportunities to develop your career your way
Flexible working arrangements - facilitating creativity and collaboration
A culture of diversity, inclusion and belonging where individuality is celebrated, and you can be the real you
Quality and sustainability at the core of who we are and a critical vision of driving positive change
The opportunity to be part of a B Corp certified company and one of the world’s most trusted brands
- Don’t hesitate to connect with us during the recruitment process to learn more._

**Position Summary**

At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good. We place our people at the heart of our success - all 14,000 of them. To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Want to be part of this exciting journey? Join the Nespresso team
- Reimagine what coffee can be. Reimagine what you can become.

We are looking for a strategic and results-driven leader to help shape the future of consumer engagement at Nespresso, helping us bridge CRM and Performance Marketing to enhance our digital impact across all channels.

As a **Global Digital Marketing Activation Lead**, you will be at the heart of this transformation, leading the development of high-impact digital strategies that enhance engagement, drive conversion, and build long-term consumer relationships.

You will act as the strategic lead for cross-channel initiatives, working closely with regional teams, HQ stakeholders, and agency partners to ensure digital marketing activations align with business priorities. Additionally, you will play a key role in supporting local markets, equipping them with the right tools, frameworks, and best practices to scale personalized marketing efforts.

You will lead a team of digital marketing talents, with potential expansion into Retail Media, Search, Social Media, and Affiliate Marketing.
- Join us and be part of the future of consumer engagement at Nespresso._

**A Day in the Life of a Global Digital Marketing Activation Lead**

**Define and Lead the Global Digital Marketing Activation Strategy**
- Design comprehensive digital marketing strategy to maximize engagement and performance. Ensuring measurable impact on sales, acquisition, and retention.
- Define performance-driven marketing frameworks across Paid Search, Organic Search, Social Media, Affiliate Marketing, and e-Trade Marketing (Amazon)
- Oversee global paid media activations planning, ensuring consistency and alignment with business priorities.

**Drive Performance & Data-Driven Decision Making**
- Lead performance marketing and CRM integration efforts, working closely with Marketing Intelligence to establish robust KPI
- Foster a culture of continuous testing and optimization, leveraging insights to enhance campaign effectiveness.
- Align digital marketing strategies with first-party data initiatives, enabling hyper-personalized consumer interactions.

**Enable Global, Zone & Market Digital Execution**
- Act as a strategic partner to regional and local teams, ensuring global strategies are effectively deployed across all consumer touchpoints.
- Support eTrade, Digital Commerce, and Boutiques with data-driven marketing activations.
- Lead knowledge-sharing initiatives, ensuring best practices are adopted across markets.

**Team Leadership & Cross-Functional Collaboration**
- Manage and mentor a team of digital marketing talents, fostering a culture of innovation, agility, and results.
- Build and maintain strong relationships with external partners, media agencies, and platform providers.
- Advocate for digital-first thinking, ensuring that Performance Marketing, CRM, and Performance Measurement work together to maximize consumer engagement.

**Innovation & Future-Proofing Consumer Engagement**
- Identify and leverage emerging trends, technologies, and new opportunities to push Nespresso’s Digital marketing to the next level.
- Partner with internal and external stakeholders to test and scale new marketing approaches, including AI-driven automation and next-gen personalization.
- Ensure all digital marketing strategies drive long-term value and align with sustainable business growth.

**Key Performance Indicators (KPIs)**
- Strategic Integration & Market Adoption: Measured via feedback from regional and market teams.
- Digital & CRM Performance: Improvement in conversion rates, customer acquisition costs (CAC), and lifetime value (LTV).
- Cross-Functional Collaboration: Market satisfaction scores and successful adoption of integrated digital & CRM strategies.
- First-Party Data Utilization: Measured by audience segmentation efficiency and personalized marketing impact.
- Acquisition and Retention Strategies: Evaluated based on customer growth, enga