Footwear Franchise Lead Move

vor 2 Wochen

Zurich, Schweiz On AG Vollzeit

At a Glance:
This position will holistically shape and drive the development of key footwear franchises within ONs Movement category from its strategic positioning and distribution to ensuring a sustainable franchise brand management and product lifecycle. You will partner with key stakeholders in product creation, go to market and sales to keep elevating our consumer’s and key accounts’ product perception to drive the brand and overall business forward.

Your Mission:

- Strategically position and develop the product brand over mid-term
- Own the distribution and segmentation strategy globally
- Oversee the core campaigns driving the product franchise forward globally
- Partner with the product team to manage the product tree, ensuring efficiency and a sustainable product lifecycle
- Build the brand personality regionally to drive and ensure the organisational understanding of the brand persona
- Manage the business plan that will help to progress and build new franchise iterations for seasons to come
- Develop the product business with strategic audience acquisition campaigns
- Partner with selected Key Accounts to drive volume and vision into the right direction
- Build a long-term network of few key individuals who carry the brand into cultural relevance
- Partner with the global partnerships lead to decide on key collaborators

Your Story:

- 10+ years of experience in the field of brand, go to market or product management, ideally in the apparel & fashion, sporting goods or luxury industry, retail marketing experience is a plus
- Strong consumer understanding and ability to interpret insights against strategy
- A thorough understanding of North American market and consumer on sports and fashion products
- Strong presentation and interpersonal skills.
- Strong analytical and planning skills.
- Strong solution oriented and positive mindset.
- Positive and organized work ethic, ability to organize teams and processes cross functionally.
- Ability to travel both domestically and internationally as needed.
- Excellent verbal and written communication skills in English

What we offer:
We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields.
- On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination._

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