Brand PR Expert

An exciting opportunity exists for a talented PR Professional to join our newly created luxury travel brand “Explora Journeys” and to develop alongside the PR Director holistic PR and Communication campaigns to raise awareness and promote Explora Journeys to global media. Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss Hospitality and luxury in Geneva. Leveraging our parent company MSC Group's hundreds of years of maritime expertise, our fleet of six ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and define the cruise experience, creating a category of its own, appealing to the next generation of luxury travelers. - You have minimum of 5 years’ experience in Brand & Product PR or Corporate Communications. Luxury background is preferred, cruise industry or luxury hospitality\/travel is an additional plus; - You have solid PR skills and are extremely copy writing\/editing savvy; - A proven track record of developing and running impactful consumer campaigns; - Solid relationships within global luxury and lifestyle media, industry (trade, cruise) media is a plus; - You are structured and well organized; - You work collaboratively and establish constructive professional relationships within the organization; - You have ability to easily move from strategic thinking to operative tasks with strong respect for deadlines; - Someone who will thrive in an organization with a start-up mentality who can operate in fast-paced and dynamic environments; - Fluent in English, knowledge of any other European language a plus; - Degree in Communications, Marketing or any related fields; - The role requires travel for events & media meetings. - Work alongside the PR Director and co-create the global PR strategy; - Develop and deliver impactful PR campaigns focusing on promoting the brand, the product, the destinations we visit, and partnerships; - Lead the development of PR Tool Kits including all materials within given deadline (press releases, press kits, quotes, talking points, presentation, scripts and picture\/video materials); - Re-define and manage the media reporting for Explora Journeys and competitor brands; - Build and own relationships with key journalists and industry influencers; - Closely collaborate with local PR Managers and co-lead global agency and agencies in key markets; - In collaboration with the PR Director and Sr. Management develop the internal communications strategy and create engaging content for all internal channels; - Work closely with in-house teams & external agencies to plan, organize and deliver media events and experiences either as dedicated events or as part of wider company events, partner events or trade shows; - Monitor and manage budget of all PR tool kits and pre-defined PR projects. VISA REQUIREMENTS (if any) Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.