Marketing Manager Regional Impact Hub

Switzerland - Zürich
- Marketing and Communications
- Personal & Corporate Banking

**Job Reference #**
- 306440BR

**City**
- Zürich

**Job Type**
- Full Time, Part Time

**Your role**
- Our marketing managers are a crucial part of our Regional Impact Hub team, responsible for creating, managing, and optimizing centralized and regional cross-media Marketing concepts for our 10 specific UBS regions. You will work closely with the Marketing Initiatives, UBS Engagements, Innovation & Creative Lab, Live Marketing and Regional Sponsorship & Events Team as well as our design team in Poland.

Key Responsibilities:

- Brand Likeability: Create and drive marketing activities to increase regional/local brand likeability, trust and emotional proximity to UBS
- Advertising: Plan, execute, and manage regional extensions based on our national core banking initiatives, brand initiatives & UBS Engagements across paid & UBS owned channels & platforms
- Content & dialogue: Create specific content elements to support regional directors, business desk heads in prospecting and retaining clients
- Efficiency: Find centralized ways of making marketing activities more effective and efficient
- Innovation: Create channel specific innovation approaches
- Synergies: Maximize synergies between national initiatives/engagements and all 10 regions
- Reporting: Analyze success data and provide detailed reports on performance metrics, insights, and recommendations for improvement

**Your Career Comeback**

**Your team**
- is hungry, motivated and is shaping the Swiss Banking within 10 different regions
- is very passionate, goal oriented, open minded with a great sense of humor
- is in Europaallee right by Zurich HB, but also works in the regions or at home office

**Your expertise**
- single point of contact: take on the role of SPOC for at least one of our regions with regard to concepts and channels (Zurich/Easter Switzerland, Romandie, Ticino, Midlands), connecting and collaborating with different stakeholders (regional heads, segment mangers) while maintaining the big centralized picture
- regional roots: deep understanding of at least one of our regions
- experienced media strategist/planner/buyer with strong knowledge of Switzerland’s media landscape and it’s major players, especially on a regional level
- expertise in the financial industry in B2C and B2B
- German, English and Italian written and verbal skills (Italian will be needed for the Ticino region)
- budget management: Proven ability to manage and scale campaigns
- a self-starter who can work independently and takes initiative
- willing and motivated to work at two locations on a weekly basis (Zurich and one of our regions)

Qualifications:

- excellent communication and collaboration skills, comfortable interacting with and inspiring colleagues at all levels
- creative thinking and problem-solving abilities
- strong analytical skills with the ability to interpret data and make data-driven decisions

**About us**
- UBS is the world’s largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.

We have a presence in all major financial centers in more than 50 countries.

**Join us**
- At UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.

From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it's our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we’re more than ourselves. Ready to be part of #teamUBS and make an impact?

**Contact Details**
- UBS Business Solutions SA
UBS Recruiting

**Disclaimer / Policy statements**
- UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.