Content Strategy

At Endress+Hauser, progress happens by working together. As the global leader in measurement instrumentation, our ~17,000 employees shape the future in the field of process automation. Whether developing and realizing new technology as a team, collaborating to build instrumentation, or strengthening vital relationships with countless global industries, we work to create trusted relationships that help everyone thrive. As a family-owned company, we look beyond short-term moves and work to create a vision that is forward-thinking for our people, our clients, and the world at large.

We are looking for a Content Strategy & Execution Lead to join our team at Endress+Hauser Digital Solutions and drive the creation of compelling, strategic content that supports our business goals. In this role, you will be instrumental in translating complex technical inputs into engaging marketing communications that enhance brand visibility and customer engagement.

Endress+Hauser Digital Solutions is at the forefront of digital transformation in the process industries. As the Endress+Hauser Product Center for the Industrial Internet of Things (IIoT), we deliver innovative products, solutions, and services that enable digitalization, enhance automation, and provide scalable, customer-centric solutions.

**What is the role about?**
As the Content Strategy & Execution Lead, you will be responsible for shaping and executing content strategies that align with our business objectives. You will work closely with various stakeholders across the company to create impactful messaging and visual assets that simplify complex topics and resonate with our target audiences. Your ability to conceptualize, develop, and optimize content will play a key role in driving engagement, brand loyalty, and customer retention.

**Which tasks will you perform?**

You will:

- Content Strategy Development: Collaborate with stakeholders to define and implement comprehensive content strategies that support our business goals and enhance the visibility of our offerings.
- Performance Analysis: Monitor and analyze content performance metrics to optimize strategies and improve engagement and conversion rates.
- Stakeholder Collaboration: Work closely with Corporate Brand and Communications, Strategic Industry Groups, Solutions Groups, and Product Managers to align content initiatives with business objectives.
- Content Optimization: Integrate SEO and keyword research into content plans to enhance visibility and reach.Innovation and Improvement: Continuously seek ways to innovate and improve content strategies, formats, and channels to increase brand awareness and customer engagement.

**What do we expect from you?**

You:

- Bachelor’s degree in Marketing, Communications, Advertising, Journalism, Graphic Design, or a related field.
- 5+ years of experience in content creation and visual asset development for internal and external audiences, preferably in a B2B environment with technical offerings.
- Strong understanding of content management systems, graphic design software (e.g., Adobe Creative Suite), and tools for creating visual assets (e.g. infographics, social media assets, etc.).
- Ability to translate complex technical information into clear, engaging, and accessible content.
- Proven ability to brainstorm, ideate, and develop innovative content formats and channels.
- Keen eye for detail to ensure accuracy and consistency in content and visual assets.
- Strong organizational skills to manage multiple projects and meet deadlines.
- Deep knowledge of how to communicate technical concepts to both technical and non-technical audiences.Fluency in English; and German (at least B2)

Good to have:

- A keen interest in digitalization topics, particularly Industry 4.0 and the digitalization of processes.
- Familiarity and experience with process industries is a plus.Experience with user journey mapping and marketing automation tools is also a plus.

**What can you expect from us?**
- A dynamic and innovative work environment at the forefront of digital transformation.
- Opportunities for professional growth and career development.
- A flexible and family-friendly work culture that supports work-life balance.
- Competitive salary and benefits package, including health and wellness programs.The chance to be part of a company that values sustainability, diversity, and long-term vision.

**How do you apply?**#LI-DL1