Phd Position in Influencer Marketing

vor 1 Tag

Zurich, Schweiz URPP Social Networks Vollzeit

URPP Social Networks_
**PhD Position in Influencer Marketing**
**60 % **:The PhD position is supported by the interdisciplinary project “How individual-level choices drive collective consumer behavior in social networks”, recently approved by the Swiss National Science Foundation (SNSF).

Many people equate marketing with advertising. We view it instead as the science of initiating large-scale change in consumer behavior and society. In this light, the position will address the fundamental question of how to maximize the success of new products and behaviors via influencer marketing campaigns, with a focus on sustainable behaviors.

**Your profile**:

- MSc in Business Administration (with a focus on Marketing and/or Data Science)
- Strong quantitative and programming skills (e.g., machine learning, econometrics, statistical inference, numeric simulations, network analysis).
- Strong interest in developing research of high relevance for firms and policymakers.
- Passion for sharing knowledge and teaching.
- Very good expressiveness in English.

**What we offer**: A fully-funded PhD position. You will work at the URPP Social Networks, one of the University of Zurich's current excellent research priority programs, in a group of interdisciplinary, skilled, ambitious and passionate young scholars. You will be connected with researchers in other chairs of the University of Zurich and ETH Zurich through the Marketing Group Zurich, the PhD program of the Graduate School of Business, and regular seminars and events in Zurich. You will have the opportunity to develop research in collaboration with companies. The rich academic and industry environment make Zurich the ideal place where to study problems related to social networks.

**Place of work**: University of Zurich, Andreasstrasse 15, 8050 Zürich, Switzerland

**Start of employment**: The employment starts by agreement. Evaluations will continue until the position is filled.

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