Growth Marketing Manager

RetinAI is a fast-growing digital healthcare company headquartered in Bern, Switzerland, focused on developing healthcare solutions to generate and organise insights and knowledge, enhance clinical diagnostics and pharmaceutical R&D. Improving patient outcomes and quality of life through innovation and working together with colleagues who love what they do is what gets us up every morning.

Both idealistic and pragmatic, we are passionate and execution-driven entrepreneurs who are striving to make an impact. In our daily work, we love to tackle challenges, value collaboration and speed in execution and create an environment where no day is the same.

**We want to bring accessible and affordable healthcare to patients within the next few years and we want YOU as our new Growth Marketing Manager to help us in this endeavour.**

**What to expect**

We are looking for a passionate and hungry Growth Marketing Manager to take the lead with our growth marketing strategies. You will be part of our ambitious and dynamic Commercial Team which is highly motivated to create an impact. As our Growth Marketing Manager you have the unique opportunity to contribute and play a critical part in the successful growth of our company. If you’re interested in using systematic ways to test experiments and can generate innovative ideas to increase sales, we would like to meet you.

**Responsibilities**:

- Work with cross functional teams (Product, Services, Business Development /Sales) to establish growth strategies to support Retinai’s revenue goals
- Create, manage and experiment with new user acquisition campaigns
- Conceive and execute on a wide range of content campaigns to drive education and engagement
- Create brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
- Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation
- Manage SEO
- Analyze data to monitor revenue performance and uncover areas for improvement
- Compile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies
- Ensure our brand is managed consistently throughout strategy and communications
- Become the single point of expertise and reference on brand positioning
- Help define a creative look and feel of the brand, and promotional and educational content that aligns with the brand strategy and objectives
- Develop and execute on marketing mix strategies that amplify the brand positioning with relevant KPIs to measure and track initiatives and campaigns for the brand
- Drive the brand’s thought leadership - telling the story of RetinAI’s brands - throughout the global organisation rooted in the company’s objectives

Ultimately, you should be able to find new and innovative ways to increase revenue and meet company goals.

**Requirements**:
**Education & Experience - What you'll bring**
- Bachelor’s degree in Marketing or a related field required
- At least 3+ years’ experience in SEO, growth marketing
- Proven track record of successful growth campaigns
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward
- Expertise with SEO and analytical tools for marketers, such as Google Analytics, Google Trends, and Semrush
- Being comfortable with working in a dynamic and diverse remote environment
- Excellent communication skills for developing influencing content
- Fluent in English. Other languages (French, German) are an asset
- Experience with SaaS-based products and marketing is an asset

**About you**
- You think outside the box, drawing on your creativity and resourcefulness to give your brand an edge
- You have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action
- You have top-notch organisational skills: prioritisation and project management
- You have a keen sense of curiosity, willingness to learn and seek market validation, making you the knowledge expert on your brand and the market you operate in
- You are willing to roll up your sleeves to get things done, taking initiative, forging collaborations, helping team members and making decisive decisions
- You thrive in a high energy environment, love challenges and keep your focus and poise under pressure

**This position will be hybrid with an ideal working location in Switzerland.**

Ideal start date will be early Q1/23.

**Benefits**

**Headquartered in Bern, Switzerland, we have flexible hours and a hybrid working culture topped up with regular team events and an exciting collaborative work environment.**

At RetinAI we support a work-life balance adapted to the employees. We encourage your professional development with training and development in