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Content Marketing Manager at xorlab
vor 2 Wochen
Are you passionate about technology, driven by innovation, and eager to make a real impact in a dynamic, diverse team? At xorlab, we're looking for a skilled and creative Product Marketer to join our Zurich-based Marketing team and help us protect organizations against the growing number of phishing attacks and evolving communication-based threats.
About the role
In this position, you'll drive the go-to-market strategy for our innovative email security product, working closely with the Head of Marketing, Head of Product and our CEO from day one. You'll play a hands-on role in launching features, conducting market research, enabling the sales team and crafting compelling content that inspires action.
Tasks- Shape and execute our go-to-market strategies, positioning xorlab's security platform for success.
- Lead the launch and messaging of new product features and updates.
- Deepen our understanding of customers through research, feedback and developing persona profiles.
- Craft and share customer stories that resonate and build trust.
- Analyse competitors and trends through research and testing.
- Collaborate with Product, Design and Engineering teams to refine our roadmap based on market and customer insights.
- Support demand generation activities of the Marketing team with targeted, story-driven content for campaigns, events and more.
- Enable our sales team and partners to win with impactful tools like playbooks, battle cards, demos and training.
- Building and managing a rich content calendar that attracts our target audiences. Create and coordinate the development of focused content across the buyer journey.
- Identify success metrics and measure the results of our strategies and initiatives to iterate and maximize results continuously.
We're seeking a motivated marketer who loves translating complex technical concepts into engaging content that resonates with diverse audiences. If you're excited about cybersecurity, have a passion for making things better every day, and thrive in a collaborative environment where respect, honesty, and continuous improvement are key, this role is for you.
About you
- 3+ years of experience in a B2B product marketing, product management or marketing role at a technology-driven software organization
- A degree in Marketing, Communications, or an equivalent qualification
- Strong analytical skills and high attention to detail
- Strong skills at converting complex, technical topics into audience-appropriate content
- Proven ability to execute product launches, cross-functional initiatives, and sales support projects
- Strong project management skills with the ability to manage multiple projects and deadlines
- Excellent communication skills in both German and English (additional languages are a plus)
- HubSpot Marketing Hub Experience is appreciated
- Cybersecurity industry experience is a plus, but not required
Joining us here at xorlab you'll get the whole start-up package:
- Your work matters. From day one, you'll be trusted with responsibility and have the opportunity to make a tangible impact on our customers and our company.
- xorlab has a collaborative environment where stepping outside your comfort zone is encouraged, providing a platform for growth.
- You'll get to work with a team of relentless, talented and supportive colleagues who are experts in their craft and eager to help you succeed. Getting the chance to connect through Tech Talks, monthly All Hands lunches, quarterly Cyb3er Spotlights, and year-round team events.
- You'll take up on a mission-driven role where you contribute to a safer digital world, and optionally get an equity stake in our mission to stop every breach.
- We care about outcomes. Work from where and when you are most productive—enjoy flexible hours and remote options.
If this sounds like the next step in your journey, we'd love to hear from you Share your motivation for joining xorlab - whether in writing or in a creative video—keep it short and interesting. Let's start the conversation
Sophisticated email attacks are on the rise, increasing the risk of breaches and creating an overwhelming workload for defense teams. GenAI, automation, and threat-as-a-service tools allow bad actors to launch personalized campaigns at scale—quickly and at low cost. Whether it's state-sponsored attackers or organized cybercriminals, one thing remains clear: email is the most effective initial attack vector, making email security a critical challenge for every organization.
xorlab is one of the few providers specializing in detecting new and previously unknown email threats. Our platform empowers security analysts and detection engineers to create and manage custom detection rules, enabling faster responses to new threats and greater control over their organization's attack surface.
With a growing team of 23 professionals, we develop a cutting-edge email security platform trusted by leading banks, hospitals, and tech providers in the automotive, healthcare, and pharmaceutical sectors.
