Strategic Planning
vor 1 Tag
WHO WE ARE
As a pioneer in luxury marketing through the digital world, we empower luxury brands in their international development by combining strategy, full digital expertise and creative content. We are a one-stop-shop partner for our clients.
DLG Clients develop privileged and personalized relationships with their audiences, enriching themselves with a unique cultural and creative dimension and leveraging their business through their digital approach.
Our agency operates in an integrated manner at international level while rooting client operations locally through our offices in Geneva, Shanghai, and sales office in New York.
WHAT YOU’LL DO
DLG seeks a Strategic Planning and Research Associate Director with proven luxury and lifestyle expertise and a digital-first mindset. You will strengthen and promote some of our critical intelligence products while also being the pivotal link between our creative, performance marketing, and social media teams.
You will conceive and orchestrate 360 campaigns that resonate with our international clientele and lay the right data-led foundations for brand (re)positioning mandates.
While this position does not involve direct management of team members, it requires collaboration across the organization as a senior expert and advisor, working with all teams and top management.
Sophisticated Audience Analysis:
Identifying audience segments and persona creation Conducting market research (both quantitative and qualitative) Analyzing consumer behavior Customer journey mapping
Brand & Communications:
Competitive Intelligence:
As the product owner of our proprietary Luxury Innovation Tracker tool, a benchmarking tool paired with strategic workshops:
Luxury Ads Monitoring: ads monitoring solution for luxury advertising
Work closely with our innovation team to improve the relevance and insights generated by the tool. Present the solution to prospects and clients. Analyse data and write reports and articles on the key trends in luxury advertising.WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE +8 years of experience, ideally as a proven strategic planner, strategist, or in a similar role on the agency side Expertise in luxury (watches and jewelry specifically) and private banking is a plus Strong understanding of sophisticated audiences (HNWI/UHNWI), strong plus Experience with creative campaign development Market Research Skills Strong communication and presentation skills in French & English, capable of articulating sophisticated strategies to clients and team members
HOW DO WE KEEP YOU SMILING?
DLG welcomes you to discover the allure of joining one of Europe's top work environments, distinguished as a Great Place to Work™. Our ethos is founded on efficiency, trust, innovation, transparency, and a deep-seated culture of care.
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