DIGITAL MEDIA PLANNING PROJET LEADER 100%

Vor 2 Tagen

BielBienne, Schweiz Swatch AG Vollzeit

The company

At Swatch, we thrive on surprise. Whether it's with our collections, action sports or artistic collaborations, we don't stay inside the box. We're here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That's what we do best, and that's what we've done since 1983.

Our team is a collective of passionate people, headquartered in Switzerland and present worldwide. We are visionaries and revolutionaries - unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we're more than just a watch company.

Are you one of us? Join our team. 

To reinforce the Media Planning team at Swatch Headquarters in Biel/Bienne, Switzerland, we are currently searching for a:

DIGITAL MEDIA PLANNING PROJET LEADER 100% - 8 MONTHS

Job description

Main responsibilities will include:

  • Manage the Digital Media Campaigns (Paid Social Media, Display, Video) at international level, starting from the briefing to the performance optimization of the campaigns and the analysis of the final results.
  • Manage SEA and Shopping campaign directly on platforms, and make sure that it is mastered and meets the best strategies for the Brand at a global level
  • Collaborate with our teams in the markets and coordinate the digital media campaigns
  • Collaborate and coordinate with the in house Copywriter for creation of Ad copy, as well as with the Brand Image & Digital Marketing teams for the digital asset development
  • Prepare the trafficking sheet for the Digital Media Campaigns, by liaising with the eCommerce team and the Digital Marketing team
  • Track, monitor and optimize performance of the Digital Media Campaigns against key KPIs and evaluate the final results
  • Continuously analyse the Digital Media Campaigns (Paid Social Media, Display, Search) and adjust strategy and budgets accordingly
  • Assemble and analyse data on Digital Media Campaigns performance and communicate strategic recommendations
  • Lead product data feed set-up and optimization for all digital channels
  • Generate bi-weekly, monthly and quarterly analytics reports and other reports as needed on ad hoc basis - by liaising with the eCommerce and Digital Marketing team
  • Maintain relationships with agencies and third-party vendors who supports our paid marketing efforts
  • Stay up to date on the latest Digital Media trends and best practices

Profile

Profile:

  • You bring a degree in marketing / digital media
  • Min 3 years' experience in a similar position, preferably in a web media agency
  • You bring strong knowledge of Digital Media Planning, with a particular focus on SEA campaigns, Social Media and Programmatic campaigns, re-targeting campaigns, web analytics and tracking systems
  • Very good knowledge of Google Marketing Platform, Facebook Business Manager and the major DSP/DMP, as well as proficiency in MS Office (especially Excel and PowerPoint) is requested
  • Coordinate and manage traditional media (OOH & Print) requests between markets and HQ, ensuring alignment with Global Brand guidelines and local market needs

Professional requirements

Professional requirements:

You possess the ability to work well in extremely fast-paced environment, a high sense of team working and are used to manage multiple projects simultaneously, keeping tight deadlines and coordinating with various business partners internally and externally.

Languages

In addition, you possess excellent communications skills and are fluent in English (Mandatory); German and/or French is a plus.

Company address

Your new employer:

At Swatch we don't do boring. We thrive on innovation and infuse our pioneering and adventurous spirit into everything we do. As such we operate in a fast-paced and dynamic environment that values creativity, teamwork and openness. We want our people to feel inspired to bring their best and authentic self to work and actively seek to create an environment that prioritizes diversity, equity and inclusion and where individuals feel heard and appreciated.

We strongly believe that happy and healthy employees are the key to success. That is why we offer attractive benefits including:

Work and holidays:

  • Flexible 40 working hours / week
  • 25 days of annual leave

Health insurance / Pension fund:

  • Contribution to health insurance costs
  • First class pension fund

Maternity/Paternity :

  • Extended maternity leave
  • Family allowances beyond legal re

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