Media Coordinator, Timepieces

Building upon its legacy of fine jewelry design and innovation, Harry Winston ventured into the field of watchmaking in 1989.Ranging from exquisite diamond jewelry timepieces to high complication technical designs, Harry Winston timepieces maintain the company’s quest for excellence and commitment to quality without compromise, consistently earning international top industry awards. Harry Winston opened its own timepieces Manufacture in Geneva in 2007.

Harry Winston joined the Swatch Group’s portfolio of prestige brands in 2013, thus strengthening the group’s presence in the luxury market.

In order to complete our Marketing team, we are seeking a:

Media Coordinator, Timepieces

Your responsibilities:

• Define the yearly media strategy and guidelines for timepieces
• Provide media directions for campaign pushes (launch plans) to be followed by market and ensure global alignment
• Implement paid social, display and paid search campaigns in collaboration with the media agency from campaign brief to results analysis
• Supervise corporate print advertising in collaboration with the media agency
• Review and support local paid media activities including Asian digital platforms and make sure they are in line with the brand strategy
• Review and support Asia and Wholesale in their organic activities
• Brief the creative team on all advertising content needs
• Evaluate the effectiveness of campaigns (campaigns KPIs, website traffic, sales, purchase drivers) and share input for optimization and new opportunities
• Be responsible for the media plan platform for timepieces (training of brand managers, credentials requests, input corporate activities, markets updates)
• Define and track the corporate advertising budget
• Review the retail and wholesale marketing plans and ensure they are in budget
• Follow-up the corporate & Meta invoices

Your profile:

• Degree in Marketing and Communication or equivalent
• Min 4 years’ experience in a similar role
• Fluency in both French and English and excellent writing skills in both languages
• Computer literate, solid knowledge of MS Office (Word, Excel and PowerPoint)
• Previous experience in the watchmaking industry is a plus
• Strong analytical skills
• Team player
• Easy communicator, able to drive markets and communicate with cross functional teams
• Committed, persevering and self-organized

Activity rate: 100%

Starting date: ASAP

Workplace: Plan-les-Ouates (GE)