Paid Search Manager

vor 2 Wochen

Zürich, Schweiz EF Education First Vollzeit

Paid Search Manager Zurich Office  At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken.  Are you ready for a dynamic role in a truly international environment? The Paid Search Manager will be responsible for developing and executing strategies to maximize lead volume and optimize ROI for our Google Ads campaigns. This role requires a deep understanding of Google’s bidding tools and a focus on modernizing search accounts, integrating AI-assisted search techniques, and improving cost of acquisition (COA). The ideal candidate will drive business growth through effective paid search strategies, balancing high lead generation with efficient investment management. The working language of our office is English and only CV's submitted in English will be considered.  Key Responsibilities: Paid Search Strategy : Develop and implement comprehensive paid search strategies primarily focused on Google Ads. Drive lead generation efforts while optimizing investments to achieve the highest possible ROI and manage COA effectively.

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