PPL Specialist

The Role: PPL Specialist (Pay Per Lead) – Delhi, India Location: Delhi, India | Full-Time | On-Site Industry: Digital Marketing | Lead Generation | B2B & B2C Experience Level: Mid-Senior Level Are you a lead-gen machine who thrives on hitting targets and maximizing ROI? Pearl Lemon Group is searching for a PPL Specialist with serious performance marketing chops to scale our lead acquisition campaigns across multiple verticals. What You'll Do: Build, manage, and optimize Pay Per Lead campaigns Collaborate with design and copy teams to drive high-converting funnels Source traffic through social ads, search, affiliate networks, or cold outreach Analyze lead quality, CPL, and conversion metrics daily Test new channels and double down on what performs Why Join Pearl Lemon? Be part of a fast-growing, globally distributed team of 100+ Full ownership of your campaigns – no micromanagement Access to tools, designers, developers, and everything you need to win Performance-based rewards and endless growth opportunities Work with diverse global brands and innovative teams Ideal Profile: What You Bring: Proven experience running PPL campaigns Hands-on knowledge of platforms like Meta Ads, Google Ads, native ads, etc. Data-driven mindset with A/B testing experience Strong understanding of lead validation and tracking tools A hunger to scale, test, and win What's on Offer? Work within a company with a solid track record of success Excellent career development opportunities Attractive salary & benefits