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Senior Marketing Manager

vor 2 Monaten


Zürich, Zürich, Schweiz swisspuls Vollzeit
About the Role

We are seeking a highly motivated and experienced Marketing Manager to join our team at SwissPuls. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to promote our digital finance solutions to businesses in the banking and non-banking sectors.

Key Responsibilities
  • Craft and Launch a B2B Finance Marketing Strategy
  • Design and execute marketing initiatives tailored to corporate clients who can elevate their offerings with embedded financial solutions.
  • Partner closely with the sales team to create sharp, impactful messaging that highlights the unique value of our finance solutions.
  • Boost and Manage Online Presence
    • Create fresh, compelling content for our website, social media, and marketing campaigns.
    • Stay ahead of the curve by analyzing market trends and competitor moves, spotting opportunities for growth and differentiation.
  • Collaborate with Corporate Clients
    • Provide strategic advice on promoting embedded finance solutions.
    • Handle media relations, ensuring our brand image is consistently represented with flair and innovation.
  • Drive Projects and Measure Success
    • Track and measure the success of marketing campaigns, fine-tuning for maximum impact.
    • Build and nurture relationships with partners to amplify our visibility and credibility.
  • Communicate Effectively
    • Keep management and the team in the loop with regular reports on marketing performance, offering proactive recommendations.
    • Organize and lead standout corporate events that leave a lasting impression.
Requirements
  • A background in marketing and/or communication.
  • 5+ years of experience in B2B marketing or corporate communications, ideally within the FinTech space or industries ripe for embedded finance solutions.
  • Sharp strategic and analytical thinking, with a knack for data-driven decisions.
  • Fluent in German (mandatory) and English, with excellent communication skills.
  • Thrive in the fast-paced world of a growing FinTech company.
  • Proven experience in go-to-market strategies and managing key stakeholders.
About You
  • Passionate about understanding and serving B2B clients and their end-users.
  • Enthusiastic about the intersection of finance and technology and how it can transform industries.
  • Hands-on and proactive, with top-notch organizational skills.
  • Creative, versatile, and professional, with high standards.
  • Capable of working independently in a virtual environment while staying connected with the team.
  • Exceptional at content creation, communication, and managing relationships with stakeholders.