Consumer Insights Manager EMEA

vor 3 Wochen


Stabio, Tessin, Schweiz VF Corporation Vollzeit
Consumer & Shopper Insights Manager EMEA

VF Corporation is seeking an exceptional Consumer & Shopper Insights Manager - EMEA to join our CSI / Strategy EMEA team based in Stabio, Switzerland.

Key Responsibilities

As a Consumer & Shopper Insights Manager - EMEA, you will be responsible for delivering results while fulfilling the following aspects of the role:

  1. Manage the learning agenda of multiple brands in the VF portfolio in EMEA:
  • Partner with Brand teams to identify learning gaps and opportunities to inform and drive in-market commercialization success.
  • Execute the learning plan effectively to address business questions and inform decision-making timely.
  • Work closely with external data and research partners to execute research flawlessly and foster a value-adding working relationship.
  • Develop clear, actionable, and impactful communications of research results / findings and business implications.
  • Manage the CSI budget to maximize resources and investments for the business.
Be responsible for developing and building CSI capabilities and best practices:
  • Identify and explore new tools, data sources, and external partnerships that can help optimize and augment the existing CSI toolbox and roster of vendors.
  • Help pilot and recommend new capabilities that can advance and increase the impact of CSI in the business.
  • Help build use cases and embed new capabilities within EMEA.
Contribute to building consumer, shopper, and market knowledge across brands in the region:
  • Identify and activate opportunities to re-apply learning across brands.
  • Collaborate with other data and insight teams within the region to cross-fertilize different data / insight sources to enrich learning and perspectives around specific brand / business questions.
  • Leverage data and capabilities from external digital and e-com partners to address learning agenda.
Collaborate with Global CSI counterparts to advance the function and brand learning agendas:
  • Leverage global insights and contribute to activate them with the Brand teams in the region.
  • Share relevant EMEA insights with global CSI / Brand teams to inform global brand strategies and workstreams.
  • Help assess and recommend the adoption of global CSI tools / capabilities in the region.
Requirements

To be successful in this role, you will need:

  • Minimum 7-8 years market research experience gained on the client side and/or research / consulting agency.
  • Strong track-record in the ability to generate and deploy consumer- and data-driven insights with impact to inform business decisions and inspire growth opportunities.
  • Relevant industry experience: FMCG, Beauty, Apparel & Footwear, and/or Retail brands.
  • University / Business School Degree: Business Administration, Marketing, Market Research, Social Sciences, Economics, Statistics.
  • Fluency in English (both verbal and written).
About VF Corporation

VF Corporation is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What's in it for you

We're in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we're the total package.

  • A supportive feedback-based culture where respect and integrity guide us in what we do.
  • An inclusive international environment where people of diverse backgrounds, lifestyles, and nationalities love working together.
  • Be part of an iconic lifestyle brand in a multi-brand, multi-countries organization.
  • On-site gym offering health and well-being initiatives.
  • A discount card with 50% on all VF brands.
  • Break-out areas offering complimentary hot drinks.


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