Marketing Manager

vor 4 Wochen


Basel, Basel-Stadt, Schweiz Basel Area Business & Innovation Vollzeit
Job Description

We are seeking a highly motivated and experienced Marketing Manager to lead our marketing and communication activities in the Basel Area. As a key member of our Regional Innovation Ecosystem business unit, you will be responsible for promoting regional innovation and supporting the growth of innovative SMEs and startups.

Key Responsibilities
  • Develop and implement a new marketing and communication strategy targeted at local SMEs and startups
  • Act as the connective tissue between the business unit Regional Innovation Ecosystem and the marketing and communication team
  • Create, own, and implement annual activity plans
  • Raise awareness about our programs and services
  • Generate leads to drive engagement and participation of our services
  • Lead marketing activities for events and trade shows in close collaboration with the event management team
  • Define and steer strategic content topics for internal and external channels
  • Assess the performance of marketing activities, deriving optimization measures and effectively managing the yearly budget
  • Coordinate with agencies and actively exchange with internal and external stakeholders to identify and implement new marketing opportunities
Requirements
  • Fluent in French and German, English working proficiency
  • Degree in business administration, marketing, or communications
  • At least 4 years of work experience in marketing and communications, ideally in roles dealing with internal and/or external customers
  • Interest in the Swiss innovation, tech, and startup scene
  • Customer-orientated mindset
  • Experience in managing cross-functional projects
  • Convincing personality with excellent communication and negotiating skills
  • Structured, efficient, target-oriented, and independent approach to work
  • Entrepreneurial and hands-on spirit, well-equipped for a fast-paced work environment
  • Proactive working style, ability to grasp new concepts quickly
  • Creative mindset and a very good sense of content, branding, and design
  • Used to conceptual work and visualizing and shaping projects before they materialize
  • Extensive knowledge of MS Office suite and experience with CMS systems
  • Experience in event marketing is regarded as a plus
Our Offer

You will work in an experienced and international team of marketing and communication professionals at our modern offices in the city center of Basel, as well as remotely. This position will require traveling within the Basel Area. Your main working language with external stakeholders is French and German. Our internal and company-wide working language is English.

Please send your application to us, including a cover letter giving concrete examples of how your professional experience relates to the profile we are looking for.


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