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About Agoda
We're a leading online travel booking platform that connects travelers with a global network of hotels and holiday properties. Our cutting-edge technology enables seamless experiences for customers worldwide, fostering diversity, creativity, and collaboration among our 7,100+ employees representing 95+ nationalities in 27 markets.
Our Purpose – Bridging the World Through Travel
We believe travel empowers people to enjoy, learn, and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding, and happiness.
We're a driven and diverse team united by a passion to make an impact. We harness innovative technologies and strong partnerships to make travel easy and rewarding for everyone.
The Opportunity
Agoda's B2B Marketing team is seeking a Marketing Strategy Analyst (B2B Content Strategy) to define and execute our product marketing strategy, ensuring our products resonate with our target audience and achieve market success. This role involves various initiatives to enhance brand visibility and create compelling narratives that drive significant impact to the organization.
**Key Responsibilities:**
- Develop comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
- Craft messaging and positioning that differentiates our products in the market.
- Manage cross-functional projects, ensuring alignment and effective communication among stakeholders.
- Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
What You'll Need To Succeed
- A minimum of 2 years in product marketing, strategy, content marketing, or related roles—preferably in the tech industry. Experience in a B2B marketing environment is a plus.
- Strong analytical skills with the ability to analyze data, translate it into actionable insights, and support content strategies and value propositions.
- Innovative problem-solving skills to tackle complex challenges in a non-linear fashion, navigating the organization to gather necessary information and implement creative solutions.
- Exceptional writing and verbal communication abilities, with proficiency in creating impactful presentations.
- Proven experience in developing content that aligns with business objectives and enhances brand narrative.
