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Digital Ad Planning Professional

vor 1 Woche


Zürich, Zürich, Schweiz Dentsu Aegis Network Ltd. Vollzeit

We are seeking a highly motivated Buying Specialist TV to join our team at Dentsu Aegis Network Ltd.

The ideal candidate will have a proven track record of success in TV advertising and a strong understanding of the latest industry trends and technologies.

As a Buying Specialist TV, you will be responsible for planning and executing successful TV advertising campaigns for our clients.

Key Responsibilities:

  • Develop and execute TV advertising strategies that meet client objectives;
  • Work closely with the media planning team, client's consultants, and vendors to ensure effective ad placements;
  • Monitor and manage inventory to ensure delivery and quality of purchased media.

Campaign Execution:

  • Oversee the execution of TV advertising campaigns from booking to airtime;
  • Collaborate with media planners to ensure that TV ad spots align with overall campaign strategies and target audiences;
  • Adjust media plans in real-time based on performance data and changing market conditions.

Performance Analysis & Reporting:

  • Analyze campaign performance monthly & weekly;
  • Provide detailed post-buy analyses and reports, offering insights and recommendations for optimizing future buys.

Vendor & Stakeholder Management:

  • Build and maintain relationships with key media vendors, TV networks, and partners;
  • Attend regular meetings with clients or internal teams.

Market Research & Trends:

  • Stay informed about industry trends, competitor activity, and new opportunities in the TV advertising space;
  • Utilize audience data to inform buying decisions and explore new advertising formats or technologies.

Budget Management:

  • Monitor and manage campaign budgets, ensuring adherence to financial goals;
  • Reconcile final costs, managing discrepancies, and ensuring timely invoicing.

Required Skills & Qualifications:

  • At least 2 years of experience in TV;
  • Buying experience in other media types is a plus;
  • Great social skills, resilience, and flexibility;
  • Independent, precise, and structured way of working is what we are looking for;
  • Excellent knowledge in Microsoft Office Package, Leading Media, and EvoAd;
  • Excellent business English;
  • Good connection to media partners, clients, and colleagues.

Benefits:

  • 40-hour week & overtime compensation;
  • Independent home office management;
  • Flexible working hours model (flextime);
  • Additional days-off on top of holidays (wellness days, volunteer days, birthday, bridge days);
  • State-of-the-art, creative office space with ergonomically equipped workstations;
  • Half-fare travelcard SBB;
  • Wide range of further education and development opportunities through our in-house Academy;
  • Various discounts e.g. for lunch options;
  • We value diversity and welcome all qualified candidates - regardless of your gender or background;
  • Please indicate your salary expectations and possible entry date.